Impact of the omnichannel consumer decision journey at Insight ’16April 27-28 at Olympia Central, London
There’s no denying that online retail environments are an important part of the customer journey. Marketers have to find a way to transfer their experience with traditional retail to this tech-driven, fast-paced environment to optimize the sales experience. At the same time, they can’t disregard their offline channels; both need attention.
We shared how you can understand and cope with these changes on Thursday, 28 April at 12:00pm at the Insight Showcase room.
Understanding the impact of the omni-channel consumer decision journey
Mini Kalivianakis, Client Solutions Director and Partner in SKIM | Rotterdam
Scott Garrison, Manager in SKIM | London
The omnichannel nature of the modern consumer decision journey means that both manufacturers and retailers need to adapt from old ways of thinking. Consumers are finding value in both online and offline channels; both must remain primary points of emphasis.
In this presentation, Mini and Scott covered over some of the implications of the complex consumer decision journey, and how we can better adapt our strategies to connect with consumers.
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