SKIM names Maura Coracini as Managing Director, Latin America
SKIM has named Maura Coracini as Managing Director, Latin America. Based in the São Paulo area.
There’s no denying that online retail environments are an important part of the customer journey. Marketers have to find a way to transfer their experience with traditional retail to this tech-driven, fast-paced environment to optimize the sales experience. At the same time, they can’t disregard their offline channels; both need attention.
We shared how you can understand and cope with these changes on Thursday, 28 April at 12:00pm at the Insight Showcase room.
Understanding the impact of the omni-channel consumer decision journey
Presented by:
Mini Kalivianakis, Client Solutions Director and Partner in SKIM | Rotterdam
Scott Garrison, Manager in SKIM | London
http://www.slideshare.net/SKIMgroup/understanding-the-impact-of-the-omnichannel-consumer-decision-journey
If you are unable to view the slides on this page, click here to view our slides on SlideShare. You can also download the PDF directly here.
The omnichannel nature of the modern consumer decision journey means that both manufacturers and retailers need to adapt from old ways of thinking. Consumers are finding value in both online and offline channels; both must remain primary points of emphasis.
In this presentation, Mini and Scott covered over some of the implications of the complex consumer decision journey, and how we can better adapt our strategies to connect with consumers.
