SKIM names Maura Coracini as Managing Director, Latin America
SKIM has named Maura Coracini as Managing Director, Latin America. Based in the São Paulo area.
In today’s world, mobile devices such as smartphones and tablets are part of our daily lives. In order not to miss the connection, market research and marketing must adapt to this new reality. The way in which we interact with consumers and how things are measured has to change.
The focus on purely rational processes is no longer sufficient. Instead, it is important to also consider emotional influences and to connect with rational ones. This is the key to more accurate prediction of consumer behavior and decisions.
In this workshop which was held in Research and Results 2017, we showcased how our new implicit method, Unspoken® can help you better understand and influence consumer behavior and decisions.
Presenter: Julia Görnandt, Research Manager
Language: German
Insights from the Unspoken® workshop
With Unspoken®, implicit techniques are combined with an appealing mobile interface. Unspoken® consists of three core modules:
- Attraction: Consumers swipe stimuli right when they like them and left, if not. Intuitive assessments, which are given quickly one after the other, are measured.
- Conversion: Consumers need to balance between stimuli. By choosing between options, stimuli assessments are more rational.
- Understanding: By clicking on the relevant areas and asking for a reason, the consumer is examined (or not) which stimuli elements, consumers like.
Unspoken® is intuitive and fun. Reaction times and the actual decision are modeled to understand which communication, visual stimuli or products have the most potential and can convince buyers at the moment of truth.
