Rethinking skincare: Strategies for a changing market
New insights from SKIM's TrendsLab reveal how brand loyalty, innovation, and social media drive consumer choices in today's skincare market.
New insights from SKIM's TrendsLab reveal how brand loyalty, innovation, and social media drive consumer choices in today's skincare market.
Consumer behavior has shifted. Discover why it’s more important than ever to differentiate your brand.
Discover two recommendations that will improve your cross-market surveys. Learn how to tackle cultural response bias and drive authentic responses.
With rising prices over the past few years, how can fast-food restaurants regain customers in a price-sensitive market?
Get the latest consumer insights on UK EV adoption trends and strategies to engage the early majority.
Strong brand value is essential for setting your brand apart. Learn how Key Driver Analysis (KDA) uncovers the drivers influencing your brand value.
Optimize pharmaceutical product launches with a patient-centric approach.
While consumers increasingly claim to prefer eco-friendly and sustainable products, their actions at the checkout often tell a different story.
Five ways in which sustainability practices are reshaping consumer value and enhancing brand loyalty.
New consumer research reveals how brands can optimize promotion strategies, without sacrificing the bottom line.
New research reveals how brands can unlock AI's potential for brand success & consumer engagement.
Explore 6 ways insights professionals are using AI today.
Learn the three customer-centric strategies that digital subscription brands can adopt to increase loyalty and prevent churn.
Read how two pharma companies (oncology and dermatology indications) leveraged health information behavior insights to better optimize marketing strategies
Learn a three-step process to mitigate the effects of inflation on your business. We share proven strategies our clients have adopted.
Understand subscription shopper behavior across generations, including key millennial insights to improve marketing strategies
Understanding the concept of health orientation & health information behavior can provide pharma companies w/ better patient journey insights
For CPG brands and retailers, the subscription model offers tremendous opportunities for recurring revenue and…
Have you ever opened your door and wondered: “What is in the package that just…
Now more than ever, credible health information is vital for patients and HCPs. In this blog, we explore the impact and importance of health information and introduce new considerations around the concept of the empowered patient.
Brands that master consumer experiences understand the importance of emotions in decision behavior. We share new research that explores the role of surprise and empathy in driving choice and brand loyalty
Today's decision journeys for consumer health products are especially complex, considering the role of HCPs. Read how a new advanced analytics research approach can provide more reliable and actionable journey insights.
SKIM's psychological distance framework offers organizations tangible communication guidelines on how to turn sustainability 'intent' into 'action'
Business wargaming brings together data sources, information, insights, and stakeholders to make holistic and agile decisions.