Rethinking skincare: Strategies for a changing market
New insights from SKIM's TrendsLab reveal how brand loyalty, innovation, and social media drive consumer choices in today's skincare market.
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Make your brand irresistible: Drive brand value
Consumer behavior has shifted. Discover why it’s more important than ever to differentiate your brand.
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How to tackle cultural response bias to gain more accurate insights
Discover two recommendations that will improve your cross-market surveys. Learn how to tackle cultural response bias and drive authentic responses.
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How to win back fast-food customers after years of rising prices
With rising prices over the past few years, how can fast-food restaurants regain customers in a price-sensitive market?
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Sustainability and behavior change
Get the latest consumer insights on UK EV adoption trends and strategies to engage the early majority.
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Discover key drivers influencing your brand value
Strong brand value is essential for setting your brand apart. Learn how Key Driver Analysis (KDA) uncovers the drivers influencing your brand value.
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The power of patient engagement in pharmaceutical product launch
Optimize pharmaceutical product launches with a patient-centric approach.
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Debunking the say-do gap myth in sustainability
While consumers increasingly claim to prefer eco-friendly and sustainable products, their actions at the checkout often tell a different story.
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Five ways sustainability creates value for consumers and brands
Five ways in which sustainability practices are reshaping consumer value and enhancing brand loyalty.
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Secrets to optimizing promotion strategies in 2024
New consumer research reveals how brands can optimize promotion strategies, without sacrificing the bottom line.
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AI’s impact on consumer behavior and how to increase brand value
New research reveals how brands can unlock AI's potential for brand success & consumer engagement.
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6 ways insights professionals are using AI today
Explore 6 ways insights professionals are using AI today.
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Why enabling a “pause” can drive customer retention for digital subscription brands
Learn the three customer-centric strategies that digital subscription brands can adopt to increase loyalty and prevent churn.
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How pharma companies leverage health information behavior insights to optimize marketing strategies
Read how two pharma companies (oncology and dermatology indications) leveraged health information behavior insights to better optimize marketing strategies
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Taming the Dragon: 3 steps to strategically tackle inflation
Learn a three-step process to mitigate the effects of inflation on your business. We share proven strategies our clients have adopted.
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Generational insights that will impact your subscription marketing
Understand subscription shopper behavior across generations, including key millennial insights to improve marketing strategies
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How health orientation and health information behavior is impacting patient journeys
Understanding the concept of health orientation & health information behavior can provide pharma companies w/ better patient journey insights
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Product subscriptions: 3 surprising reasons behind consumer choices
For CPG brands and retailers, the subscription model offers tremendous opportunities for recurring revenue and…
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The subscription lifestyle opportunity: Create direct relationships with customers
Have you ever opened your door and wondered: “What is in the package that just…
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An introduction to the marketing implications of health information and behavior
Now more than ever, credible health information is vital for patients and HCPs. In this blog, we explore the impact and importance of health information and introduce new considerations around the concept of the empowered patient.
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Mastering consumer experiences using the power of emotions
Brands that master consumer experiences understand the importance of emotions in decision behavior. We share new research that explores the role of surprise and empathy in driving choice and brand loyalty
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A new research approach for more realistic consumer health decision journeys
Today's decision journeys for consumer health products are especially complex, considering the role of HCPs. Read how a new advanced analytics research approach can provide more reliable and actionable journey insights.
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Communication guidelines: Building a more sustainable world
SKIM's psychological distance framework offers organizations tangible communication guidelines on how to turn sustainability 'intent' into 'action'
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Business Wargaming: A new approach to agile decision making
Business wargaming brings together data sources, information, insights, and stakeholders to make holistic and agile decisions.