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Unlock the power of patient engagement in pharmaceutical product launches Blog

Unlock the power of patient engagement in pharmaceutical product launches

Optimize pharmaceutical product launches with a patient-centric approach.

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Debunking the say-do gap myth in sustainability Blog

Debunking the say-do gap myth in sustainability

While consumers increasingly claim to prefer eco-friendly and sustainable products, their actions at the checkout often tell a different story. But is this the full picture?

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Five ways sustainability creates value for consumers and brands Blog

Five ways sustainability creates value for consumers and brands

Sustainability is reshaping how brands can strategize to attract and retain customers. We explore five ways in which sustainability practices are reshaping consumer value and enhancing brand loyalty.

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Forecasting demand for Guide Dogs UK 15 years into the future Blog

Forecasting demand for Guide Dogs UK 15 years into the future

Learn how Guide Dogs and SKIM augmented existing data sources with stakeholder and consumer insights to build a forecast model that predicted future demand.

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Secrets to optimizing promotion strategies in 2024  Blog

Secrets to optimizing promotion strategies in 2024 

New consumer research reveals how brands can optimize promotion strategies, without sacrificing the bottom line. Get new insights on shifting price perceptions in Europe

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AI’s impact on consumer behavior and how to increase brand value Blog

AI’s impact on consumer behavior and how to increase brand value

New research reveals how brands can unlock AI's potential for brand success & consumer engagement. Learn current AI adoption trends, nuances & brand implications.

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AI + market research: 6 ways insights professionals are using AI today  Blog

AI + market research: 6 ways insights professionals are using AI today 

How AI can enhance creativity, quality and efficiency in research now Artificial intelligence is already…

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Why enabling a “pause” can drive customer retention for digital subscription brands  Blog

Why enabling a “pause” can drive customer retention for digital subscription brands 

Learn the three customer-centric strategies that digital subscription brands can adopt to increase loyalty and prevent churn.

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How pharma companies leverage health information behavior insights to optimize marketing strategies Blog

How pharma companies leverage health information behavior insights to optimize marketing strategies

Read how two pharma companies (oncology and dermatology indications) leveraged health information behavior insights to better optimize marketing strategies

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Taming the Dragon: 3 steps to strategically tackle inflation Blog

Taming the Dragon: 3 steps to strategically tackle inflation

In the past decades, high inflation rates mostly only challenged smaller, troubled economies like Argentina,…

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Generational insights that will impact your subscription marketing Blog

Generational insights that will impact your subscription marketing

Understand subscription shopper behavior across generations, including key millennial insights to improve marketing strategies

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How health orientation and health information behavior is impacting patient journeys Blog

How health orientation and health information behavior is impacting patient journeys

Understanding the concept of health orientation & health information behavior can provide pharma companies w/ better patient journey insights

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