Why realistic testing prevents innovation failure
Great innovation concepts can still fail in market. Learn how realistic testing in competitive contexts prevents costly failures during development.
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How early audience insights reduce innovation failure
Prevent costly innovation failures and gain a strategic advantage during uncertain times by understanding audience habits first.
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Maintain clarity during budget uncertainty: Smart insight strategies
Discover how to maintain strategic insights during budget cuts. Learn three approaches for high-impact, cost-effective research in uncertain times.
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Master revenue decision-making in uncertain times
Transform market volatility into competitive advantage. Discover how to build strategic agility that responds purposefully without creating chaos.
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Discover how to balance promotional tactics with brand health
Learn strategic alternatives to price discounting that drive growth during uncertainty.
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Strategic responses for revenue growth
Learn strategies to combat trade-down behavior, win back customers, and maintain growth during market volatility with data-driven insights.
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Navigate economic turbulence with strategic revenue management
Tackle trade-down, avoid promo pitfalls, and stay confident in a volatile economy with strategic revenue management.
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Craving value: How fast-food brands can win in APAC's diverse market
Want to conquer APAC's diverse fast-food scene? Discover the nuances you need to master to win over consumers.
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Transform information into a competitive advantage
Drowning in data? Learn how to turn information overload into a competitive advantage with these actionable principles.
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The grey market threat: How brands can safeguard customer loyalty
Grey market threats are rising—discover how brands can protect customer loyalty with smarter strategies.
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Rethinking skincare: Strategies for a changing market
New insights from SKIM's TrendsLab reveal how brand loyalty, innovation, and social media drive consumer choices in today's skincare market.
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Make your brand irresistible: Drive brand value
What makes your brand stand out from the crowd? Differentiate your brand by unlocking the ‘why’ behind consumer choice.
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How to tackle cultural response bias to gain more accurate insights
Discover two recommendations that will improve your cross-market surveys. Learn how to tackle cultural response bias and drive authentic responses.
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How to win back fast-food customers after years of rising prices
With rising prices over the past few years, how can fast-food restaurants regain customers in a price-sensitive market?
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Sustainability and behavior change
Get the latest consumer insights on UK EV adoption trends and strategies to engage the early majority.
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Discover key drivers influencing your brand value
Strong brand value is essential for setting your brand apart. Learn how Key Driver Analysis (KDA) uncovers the drivers influencing your brand value.
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The power of patient engagement in pharmaceutical product launch
Optimize pharmaceutical product launches with a patient-centric approach.
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The say-do gap in sustainability: Debunking the myth
While consumers increasingly claim to prefer eco-friendly and sustainable products, their actions at the checkout often tell a different story.
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Five ways sustainability creates value for consumers and brands
Five ways in which sustainability practices are reshaping consumer value and enhancing brand loyalty.
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Secrets to optimizing promotion strategies in 2024
New consumer research reveals how brands can optimize promotion strategies, without sacrificing the bottom line.
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AI’s impact on consumer behavior and how to increase brand value
New research reveals how brands can unlock AI's potential for brand success & consumer engagement.
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6 ways insights professionals are using AI today
Explore 6 ways insights professionals are using AI today.
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Why enabling a “pause” can drive customer retention for digital subscription brands
Learn the three customer-centric strategies that digital subscription brands can adopt to increase loyalty and prevent churn.
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How pharma companies leverage health information behavior insights to optimize marketing strategies
Read how two pharma companies (oncology and dermatology indications) leveraged health information behavior insights to better optimize marketing strategies