How a beer brand strengthened its position in a key African market
See how an established beer brand sharpened pricing and distribution decisions to drive double-digit growth in an African market.
客户成功案例
客户成功案例
Patient preference evidence can strengthen HTA submissions
How patient preference evidence helped show the value of infectious disease prevention beyond clinical outcomes.
客户成功案例
Why traditional launch forecasts fail in dynamic markets
A dynamic forecasting model helped a healthcare client plan launch, pricing and access decisions with more confidence.
客户成功案例
Making value visible: How E.ON Next found growth beyond the price race
Discover how E.ON Next used behavioral insights to uncover stronger brand differentiation beyond price.
培训和网络研讨会
Webinar: Where brand equity creates the greatest growth opportunity
Discover which brand perceptions drive growth, strengthen positioning and create commercial value beyond likeability.
博客
What if your growth strategy is built on a blind spot?
Uncover the blind spots that can hold back growth, from misread competition to pricing power and future customer potential.
博客
How wargaming turns existing data into better growth decisions
Discover how wargaming turns existing market insights into clearer, more aligned growth decisions.
博客
Where is your growth headroom hiding?
Discover how the Growth Headroom Check helps brands uncover growth and focus on the actions that drive the biggest impact.
博客
Which commercial levers really drive choice, pricing power and growth?
Discover the commercial levers that influence choice, pricing power and growth by connecting brand, product and price insights.
深入的内容
AIM for Growth
Uncover growth opportunities, eliminate value leaks, and turn consumer and business insights into confident action.
客户成功案例
Helping a leading brand prioritize growth in a declining category
SKIM helped a leading drinks brand identify and prioritize growth opportunities in a declining category.
博客
Focus on Distinctiveness or Differentiation? Start with diagnosis
Brand growth starts with diagnosing whether distinctiveness or differentiation is holding performance back.
深入的内容
Stop chasing growth. Start engineering it.
Discover hidden growth opportunities by identifying growth leaks and focusing on the actions that drive sustainable growth.
培训和网络研讨会
网络研讨会：当消费者减少消费时，增长仍从何而来
欢迎参加我们的网络研讨会，共同探讨具有韧性的品类、消费降级趋势，以及如何在不断变化的消费环境中调整定价和产品组合策略。
博客
追求更聪明的工作方式，而非更辛苦的工作
大多数促销支出都是赔钱的。以下是能够创造价值的促销策略与那些悄无声息地破坏价值的策略之间的区别。
博客
捆绑销售并非打折，而是实现增长的途径。
了解设计精良的套餐如何推动收入增长、提高用户留存率，并为顾客提供更清晰的选择。
博客
如何在不提高价格或增加销量的情况下提升营收
当定价空间耗尽时，增长机遇往往早已存在于您的投资组合中。亚历克斯·佩里利和卢西亚娜·伊格内兹将为您解析其中缘由。
深入的内容
您的品牌是否已接近定价极限？
探索除提价之外的新收入增长点。我们的专家将探讨如何通过提升品牌资产来增强定价能力。
博客
当定价达到极限时，品牌便成为关键因素
品牌资产决定了定价能力，但大多数营收团队目前尚无法充分利用这一点。SKIM专家将为您解析如何弥合这一差距。
培训和网络研讨会
SKIMspiration：2026年价格与促销趋势
观看我们的网络研讨会，了解如何利用消费者对价格和促销活动的认知变化，从而提升您品牌的收入管理水平。
培训和网络研讨会
SKIMspiration：2026年价格与促销趋势
观看我们的网络研讨会，了解如何利用价格感知和促销策略的变化，从而加强您品牌的收入管理。
博客
真实性差距：Z世代对你的品牌究竟怎么看
来自八个国家的500名年轻人用自己的话向我们讲述了他们对品牌联结的看法。
客户成功案例
实验室细分如何塑造了一家领先医疗科技企业的研发重点
了解细分市场如何帮助一家领先的免疫诊断部门确定功能优先级，并制定产品创新策略。
培训和网络研讨会
SKIMspiration：2026 年定价和促销趋势
观看我们的网络研讨会，了解如何利用消费者对价格和促销的认知转变，提升您的品牌影响力。 revenue management 策略。