Perspectives

Explore new revenue growth levers beyond price increases. Our experts discuss how strengthening brand equity can unlock greater pricing power.

Brand equity shapes pricing power but most revenue teams can't act on it yet. SKIM's experts explain how to close that gap.

What 500 young people across eight countries told us about brand connection in their own words.

Stop guessing what consumers want. Use CrowdCraft to generate and validate product concepts, revealing what truly resonates at scale.

Times are tough — but you don’t have to go through it alone. Check out our insights to help you move forward with clarity and confidence.

Find the path to profitable sustainable growth by learning how revenue management replaces gut instinct with data driven decisions.

Great innovation concepts can still fail in market. Learn how realistic testing in competitive contexts prevents costly failures during development.

Prevent costly innovation failures and gain a strategic advantage during uncertain times by understanding audience habits first.

Discover how to maintain strategic insights during budget cuts. Learn three approaches for high-impact, cost-effective research in uncertain times.

Tackle trade-down, avoid promo pitfalls, and stay confident in a volatile economy with strategic revenue management.

Drowning in data? Learn how to turn information overload into a competitive advantage with these actionable principles.

Understand what your customers value the most and gain a competitive advantage.

Get the latest consumer insights on UK EV adoption trends and strategies to engage the early majority.

Sign up for this webinar to hear the impact of AI on decision behavior and brand value across industries. Explore AI strategies for 2024 and beyond.

The UK battery electric vehicle transition is approaching its next phase. Join us to explore barriers and perceptions of the early majority.

Explore 6 ways insights professionals are using AI today.