SKIM names Maura Coracini as Managing Director, Latin America
SKIM has named Maura Coracini as Managing Director, Latin America. Based in the São Paulo area.
It is a truth universally acknowledged that client budgets and timelines are shrinking whilst the need for quality remains the same. When surveys are becoming increasingly automated, is this solution even a possibility for qualitative research given its human-centric nature?
Based on the results of a head-to-head competition judged by Danone, we shared practical insights for qualitative researchers wanting to learn if, how and when to automate at the MIE 2018.
Presenters:
Insights from (Wo)man vs machine; from competition to collaboration
Given the human nature of qualitative research, is automation for us even feasible? What is the impact on the quality of our insights? How much does it really save time and money? And what is our client’s perspective on the potential trade-offs?
Our experiment therefore sets out to explore the benefits and drawbacks of the options available to us, conducting video analysis via humans, automation and a mix of the two. Delegates will walk away with practical, time saving tips and insight on how (wo)man and machine can work in harmony.
