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The combination of the growing importance of online imagery, along with the increased migration of shoppers to (small) mobile devices, creates a big challenge for brands. How to make sure that shoppers are able to correctly identify products?
During our presentation at the MRMW EU 2017, we introduced a case study to showcase the importance of Hero images and how SKIM helped Unilever to test and optimize their mobile ready Hero Images.
Presenters:
– Patricia Dominguez, Research Manager
– Joyce van Heeswijk, Senior Research Manager
Insights from “Mobile ready Hero Images: Optimizing content for mobile for faster, easier online shopping”
Unilever eCommerce team found out that as images that we often see online are package images of real life products, they are not very efficient in delivering this information quickly. Therefore, actions to improve eCommerce shopper experience
Together with Unilever, we developed an approach to accurately capture actual consumer decision making behavior by combining website replication with advanced choice based conjoint analytics.
