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While more and more becomes possible on mobile devices and as the consumer experience shifts to an omnichannel reality, we’ve been exploring all kinds of new possibilities. At the MIE 2016 event, we shared insights on adapting to the omnichannel consumer journey.
We also presented at the MIE with Bayer on mobile research for oncology. Find out more!
Omnichannel Journeys: How does your product score online and offline?
Presented by:
Mini Kalivianakis, Client Solutions Director
Wessel Roose, Research Manager
https://www.slideshare.net/SKIMgroup/understanding-the-impact-of-the-omnichannel-consumer-decision-journey
If you are unable to view the slides on this page, click here to view our slides on SlideShare.
About the presentation
Today’s consumer searches, compares, and decides both offline and online before deciding which product to buy. It’s crucial to understand how this process influences the sale of your product and how you can then influence this “omnichannel customer journey”. Join our session to get the 5 insights that will ensure you connect with the consumer in all the different sales channels they utilize.
