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We hosted another workshop at the Research & Results 2016 trade show conference in Munich, Germany from October 26-27. During our session on day one of the conference, we showed how to harness Menu Based Conjoint to define your optimal product bundles in order to increase revenue.
Bundling – a new approach using Menu Based Conjoint
Presented by:
Wessel Roose, Research Manager based in Rotterdam
http://www.slideshare.net/SKIMgroup/bundling-a-new-approach-using-menu-based-conjoint
If you are unable to view the slides on this page, click here to view or download them on SlideShare. You can also download the PDF directly here.
As a service provider, for example if your brand is a financial institution or telecom company, you may try to increase your revenue by cross-selling additional services to your current customers.
One way to achieve this is offering multiple services in a “bundle” and making the bundle attractive to customers by offering it at a discount.
At our Research & Results workshop, we shared how to define bundles and optimize revenue by bundling. This is a new approach using our Menu Based Conjoint (MBC), our innovative method specifically designed for markets where the purchase choice is based on a menu.
