Promote smarter, not harder
Most trade promotion spend loses money. Here's what separates promotional strategies that create value from those that quietly destroy it.
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Associate Director
Joanne Foo is an Associate Director based in Singapore, with over 14 years of experience in market research, revenue growth management, and decision behavior analysis. Her expertise spans various industries, including technology, financial services, and fast-moving consumer goods (FMCG), where she has provided strategic insights to a diverse range of clients. Her current specialization is in revenue growth management, where she helps clients uncover opportunities for profitability and market expansion, along with communications research that enables brands to enhance visibility and engagement through effective messaging strategies.
Most trade promotion spend loses money. Here's what separates promotional strategies that create value from those that quietly destroy it.
Grey market threats are rising—discover how brands can protect customer loyalty with smarter strategies.