How a beer brand strengthened its position in a key African market
See how an established beer brand sharpened pricing and distribution decisions to drive double-digit growth in an African market.
Client success stories
Client success stories
Patient preference evidence can strengthen HTA submissions
How patient preference evidence helped show the value of infectious disease prevention beyond clinical outcomes.
Client success stories
Why traditional launch forecasts fail in dynamic markets
A dynamic forecasting model helped a healthcare client plan launch, pricing and access decisions with more confidence.
Client success stories
Making value visible: How E.ON Next found growth beyond the price race
Discover how E.ON Next used behavioral insights to uncover stronger brand differentiation beyond price.
Trainings & webinars
Webinar: Where brand equity creates the greatest growth opportunity
Discover which brand perceptions drive growth, strengthen positioning and create commercial value beyond likeability.
Blog
What if your growth strategy is built on a blind spot?
Uncover the blind spots that can hold back growth, from misread competition to pricing power and future customer potential.
Blog
How wargaming turns existing data into better growth decisions
Discover how wargaming turns existing market insights into clearer, more aligned growth decisions.
Blog
Where is your growth headroom hiding?
Discover how the Growth Headroom Check helps brands uncover growth and focus on the actions that drive the biggest impact.
Blog
Which commercial levers really drive choice, pricing power and growth?
Discover the commercial levers that influence choice, pricing power and growth by connecting brand, product and price insights.
In-depth content
AIM for Growth
Uncover growth opportunities, eliminate value leaks, and turn consumer and business insights into confident action.
Client success stories
Helping a leading brand prioritize growth in a declining category
SKIM helped a leading drinks brand identify and prioritize growth opportunities in a declining category.
Blog
Focus on Distinctiveness or Differentiation? Start with diagnosis
Brand growth starts with diagnosing whether distinctiveness or differentiation is holding performance back.
In-depth content
Stop chasing growth. Start engineering it.
Discover hidden growth opportunities by identifying growth leaks and focusing on the actions that drive sustainable growth.
Trainings & webinars
Webinar: Where growth still happens when consumers spend less
Join our webinar to explore resilient categories, trade-down trends, and how to adapt pricing and portfolio strategy in a shifting consumer landscape.
Blog
Promote smarter, not harder
Most trade promotion spend loses money. Here's what separates promotional strategies that create value from those that quietly destroy it.
Blog
Bundling isn't discounting. It's how you grow.
Learn how well-designed bundles drive revenue growth, higher retention, and clearer customer choice.
Blog
How to grow revenue without raising prices or selling more
When pricing headroom runs out, growth is often already in your portfolio. Alex Perilli and Luciana Ignez explain how.
In-depth content
Is your brand approaching its pricing limit?
Explore new revenue growth levers beyond price increases. Our experts discuss how strengthening brand equity can unlock greater pricing power.
Blog
When pricing reaches its limit, brand becomes the lever
Brand equity shapes pricing power but most revenue teams can't act on it yet. SKIM's experts explain how to close that gap.
Trainings & webinars
SKIMspiration: Tendencias de precios y promociones 2026
Mira nuestro webinar y aprende a aprovechar los cambios en la percepción de precios y promociones para mejorar la gestión de ingresos de tu marca.
Trainings & webinars
SKIMspiration: Tendências de preços e promoções 2026
Assista ao nosso webinar e aprenda a aproveitar mudanças na percepção de preços e promoções para fortalecer a gestão de receita da sua marca.
Blog
The authenticity gap: What Gen Z really thinks about your brand
What 500 young people across eight countries told us about brand connection in their own words.
Client success stories
How laboratory segmentation shaped a leading MedTech's R&D priorities
Discover how segmentation helped a leading immunodiagnostics division prioritize features and develop strategies for product innovation.
Trainings & webinars
SKIMspiration: Pricing and promotion trends 2026
Watch our webinar to learn how to leverage shifting consumer perceptions of price & promotions and enhance your brand’s revenue management strategies.