Webinar: Accelerate your brand growth with key driver analysis
Understand what your customers value the most and gain a competitive advantage.
Trainings & webinars
Infographic
Drive your brand growth in 2025
Discover five key insights from our research, each with expert recommendations, to help brands navigate this complex landscape and thrive in 2025.
Trainings & webinars
Webinar: Impact of AI on consumer behavior and brands
Sign up for this webinar to hear the impact of AI on decision behavior and brand value across industries. Explore AI strategies for 2024 and beyond.
Blog
AI’s impact on consumer behavior and how to increase brand value
New research reveals how brands can unlock AI's potential for brand success & consumer engagement.
Cheat sheet
Cheat sheet “How to use AI to elevate your insights strategy”
Learn the 3 transformative approaches using artificial intelligence (AI) to enhance creativity, quality, and efficiency in your insight projects.
Blog
6 ways insights professionals are using AI today
Explore 6 ways insights professionals are using AI today.
Blog
Taming the Dragon: 3 steps to strategically tackle inflation
Learn a three-step process to mitigate the effects of inflation on your business. We share proven strategies our clients have adopted.
Video
Video “Exploring Consumer Decision Journeys – SKIMspiration in 10”
Watch this video to learn about the challenges, opportunities and benefits of mapping the consumer journey in less than 10 minutes
Trainings & webinars
Webinar "Uncover growth opportunities with more holistic and data-driv
Watch this webinar to learn how to make more confident price, product and promotions decisions
Trainings & webinars
Webinar “Holistic decision making: Improve business outcomes by integrating data sources”
Learn how leading companies are adopting new analytics approaches to make holistic decision-making a reality. We'll share examples of how data integration across information sources can help improve business outcomes.
In-depth content
Data-driven decision making 2.0
How companies can improve business outcomes and gain agility by making more reliable, holistic decisions. Enter the next era of data-driven decision making
Client success story
How Google optimized its B2B messaging strategy for retail
Learn how Google developed winning B2B messaging in a crowded online marketplace with the help of SKIM’s proven communications framework.
Paper & guide
Communications guide: Make Every Glance Count
Download our guide and grow your business with tangible communication guidelines that are grounded in consumer psychology.
Blog
How brands can apply decision-behavior theory to drive growth
Learn how applying decision-behavior theory can help brands build more effective strategies to drive customer acquisition, brand loyalty and growth
Blog
What online service providers need to know about shifting value perceptions
Value perception is key to customer retention for online service providers. Learn about strategies you can adopt to increase loyalty and decrease churn.
Trainings & webinars
Webinar “Influencing decision behavior: Digging into habits, disruptions and triggers”
In this webinar we explain how companies can use our Habitual-Deliberate Decision Loop to support growth strategies, drive customer acquisition and command brand loyalty.
Trainings & webinars
Webinar “Tips for pricing success post disruption”
This webinar provides valuable tips on adapting pricing and revenue management strategies for the current environment.
Paper & guide
Paper: Net Revenue Management Beyond the Corona Crash
Exploring the behavioral impact of disrupted decision behavior on NRM / pricing strategies and consequences for consumer brands. Learn 6 proven recommendations for brands who want to emerge stronger
Trainings & webinars
Webinar “eCommerce Best Practices: Optimize Online Product Assortment, Prices and Promos”
In this webinar, you’ll get practical tips on how to optimize your online product assortment, prices and promo strategies for online retailers
Trainings & webinars
Webinar “Best Practices for Optimizing eCommerce Ads & Product Content”
In this eCommerce webinar you'll get practical tips on optimizing online advertising creative and product content for online retailer and eCommerce platforms
Blog
How to optimize eCommerce strategies amidst disrupted consumer behavior
With more consumers shopping online, forced trials of new brands, and wider consideration sets available online: How do you ensure your online strategies are optimized for this new reality?
Trainings & webinars
Webinar “eCommerce Success Strategies Amidst Disrupted Consumer Behavior”
In this webinar, our eCommerce experts will share how brands can boost online engagement and conversion
Client success story
Turning terabytes of Big Data into insights
Read about the Big Data insights approach used to help ArchDaily.com, the leading architectural website worldwide, optimize its digital content strategy.
Trainings & webinars
Webinar “Pricing beyond the standard: Portfolio optimization for optional features and services”
Introducing a new research approach to better optimize pricing and portfolios for products and services that offer value-adds or additional features