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Choiceful consumers as inflation stabilizes

Join our EPP webinar and discover insights from our latest survey on shifting consumer behavior as inflation stabilizes.

Client success story

Forecasting demand for Guide Dogs UK 15 years into the future

Learn how Guide Dogs and SKIM augmented existing data sources with stakeholder and consumer insights.

Trainings & webinars

Webinar: Impact of AI on consumer behavior and brands

Sign up for this webinar to hear the impact of AI on decision behavior and brand value across industries. Explore AI strategies for 2024 and beyond.

Blog

AI’s impact on consumer behavior and how to increase brand value

New research reveals how brands can unlock AI's potential for brand success & consumer engagement.

Cheat sheet

Cheat sheet “How to use AI to elevate your insights strategy”

Learn the 3 transformative approaches using artificial intelligence (AI) to enhance creativity, quality, and efficiency in your insight projects.

Blog

6 ways insights professionals are using AI today

Explore 6 ways insights professionals are using AI today.

Blog

Taming the Dragon: 3 steps to strategically tackle inflation

Learn a three-step process to mitigate the effects of inflation on your business. We share proven strategies our clients have adopted.

Trainings & webinars

SKIM Masterclass: Driving customer choice through understanding the human brain

Learn how you can adjust your messages and visuals to the way they are processed by the human brain, to win the battle of customer choice.

Video

Video “Exploring Consumer Decision Journeys – SKIMspiration in 10”

Watch this video to learn about the challenges, opportunities and benefits of mapping the consumer journey in less than 10 minutes

Trainings & webinars

Webinar “Uncover growth opportunities with more holistic and data-driven pricing strategies”

Adopting a holistic mindset combined with the latest data-integration analytics approaches can improve pricing strategies. Watch this webinar to learn how to make more confident price, product and promotions decisions

In-depth content

Data-driven decision making 2.0

How companies can improve business outcomes and gain agility by making more reliable, holistic decisions. Enter the next era of data-driven decision making

Client success story

How Google optimized its B2B messaging strategy for retail

Learn how Google developed winning B2B messaging in a crowded online marketplace with the help of SKIM’s proven communications framework.

Paper & guide

Communications guide: Make Every Glance Count

Download our guide and grow your business with tangible communication guidelines that are grounded in consumer psychology.

Blog

How brands can apply decision-behavior theory to drive growth

Learn how applying decision-behavior theory can help brands build more effective strategies to drive customer acquisition, brand loyalty and growth

Blog

What online service providers need to know about shifting value perceptions

Value perception is key to customer retention for online service providers. Learn about strategies you can adopt to increase loyalty and decrease churn.

Paper & guide

Paper: Net Revenue Management Beyond the Corona Crash

Exploring the behavioral impact of disrupted decision behavior on NRM / pricing strategies and consequences for consumer brands. Learn 6 proven recommendations for brands who want to emerge stronger

Blog

How to optimize eCommerce strategies amidst disrupted consumer behavior

With more consumers shopping online, forced trials of new brands, and wider consideration sets available online: How do you ensure your online strategies are optimized for this new reality?

Client success story

Turning terabytes of Big Data into insights

Read about the Big Data insights approach used to help ArchDaily.com, the leading architectural website worldwide, optimize its digital content strategy.

Brochure