Choiceful consumers as inflation stabilizes
Join our EPP webinar and discover insights from our latest survey on shifting consumer behavior as inflation stabilizes.
Trainings & webinars
Client success story
How the FT drives customer growth with innovative promotions.
Learn how the Financial Times evolved their promotion strategy to deliver a new and powerful way to attract customers.
Blog
Debunking the say-do gap myth in sustainability
While consumers increasingly claim to prefer eco-friendly and sustainable products, their actions at the checkout often tell a different story.
Blog
Five ways sustainability creates value for consumers and brands
Five ways in which sustainability practices are reshaping consumer value and enhancing brand loyalty.
Client success story
Forecasting demand for Guide Dogs UK 15 years into the future
Learn how Guide Dogs and SKIM augmented existing data sources with stakeholder and consumer insights.
Trainings & webinars
Webinar: Impact of AI on consumer behavior and brands
Sign up for this webinar to hear the impact of AI on decision behavior and brand value across industries. Explore AI strategies for 2024 and beyond.
Blog
AI’s impact on consumer behavior and how to increase brand value
New research reveals how brands can unlock AI's potential for brand success & consumer engagement.
Cheat sheet
Cheat sheet “How to use AI to elevate your insights strategy”
Learn the 3 transformative approaches using artificial intelligence (AI) to enhance creativity, quality, and efficiency in your insight projects.
Blog
6 ways insights professionals are using AI today
Explore 6 ways insights professionals are using AI today.
Trainings & webinars
Webinar: Using AI to boost creativity, quality and efficiency
Discover how AI drives creativity, enhances quality, and boosts efficiency.
In-depth content
Make every glance count
In today's hyper-competitive market, your product doesn’t just need to be seen – it needs to captivate.
Blog
Why enabling a “pause” can drive customer retention for digital subscription brands
Learn the three customer-centric strategies that digital subscription brands can adopt to increase loyalty and prevent churn.
Blog
Taming the Dragon: 3 steps to strategically tackle inflation
Learn a three-step process to mitigate the effects of inflation on your business. We share proven strategies our clients have adopted.
Trainings & webinars
SKIM Masterclass: Driving customer choice through understanding the human brain
Learn how you can adjust your messages and visuals to the way they are processed by the human brain, to win the battle of customer choice.
Video
Video “Exploring Consumer Decision Journeys – SKIMspiration in 10”
Watch this video to learn about the challenges, opportunities and benefits of mapping the consumer journey in less than 10 minutes
Trainings & webinars
Webinar “Uncover growth opportunities with more holistic and data-driven pricing strategies”
Adopting a holistic mindset combined with the latest data-integration analytics approaches can improve pricing strategies. Watch this webinar to learn how to make more confident price, product and promotions decisions
In-depth content
Data-driven decision making 2.0
How companies can improve business outcomes and gain agility by making more reliable, holistic decisions. Enter the next era of data-driven decision making
Paper & guide
Communications guide: Make Every Glance Count
Download our guide and grow your business with tangible communication guidelines that are grounded in consumer psychology.
Blog
How brands can apply decision-behavior theory to drive growth
Learn how applying decision-behavior theory can help brands build more effective strategies to drive customer acquisition, brand loyalty and growth
Blog
What online service providers need to know about shifting value perceptions
Value perception is key to customer retention for online service providers. Learn about strategies you can adopt to increase loyalty and decrease churn.
Blog
How to optimize eCommerce strategies amidst disrupted consumer behavior
With more consumers shopping online, forced trials of new brands, and wider consideration sets available online: How do you ensure your online strategies are optimized for this new reality?
Blog
How brands can be relevant during the COVID-19 crisis
Adapting your marketing mix during the COVID-19 crisis? Learn the consumer needs you should prioritize and get practical tips you can put into action
Client success story
Turning terabytes of Big Data into insights
Read about the Big Data insights approach used to help ArchDaily.com, the leading architectural website worldwide, optimize its digital content strategy.
Paper & guide
PAPER: From Terabytes to Insights – Implications of Big Data on market research
Read about the Big Data insights approach used to help ArchDaily.com, the leading architectural website worldwide, optimize its digital content strategy.