How laboratory segmentation shaped a leading MedTech's R&D priorities
Discover how segmentation helped a leading immunodiagnostics division prioritize features and develop strategies for product innovation.
Client success stories
Videos
What is revenue management?
Find the path to profitable sustainable growth by learning how revenue management replaces gut instinct with data driven decisions.
Blog
Why realistic testing prevents innovation failure
Great innovation concepts can still fail in market. Learn how realistic testing in competitive contexts prevents costly failures during development.
Blog
How early audience insights reduce innovation failure
Prevent costly innovation failures and gain a strategic advantage during uncertain times by understanding audience habits first.
Blog
Maintain clarity during budget uncertainty: Smart insight strategies
Discover how to maintain strategic insights during budget cuts. Learn three approaches for high-impact, cost-effective research in uncertain times.
Blog
Master revenue decision-making in uncertain times
Transform market volatility into competitive advantage. Discover how to build strategic agility that responds purposefully without creating chaos.
Blog
Discover how to balance promotional tactics with brand health
Learn strategic alternatives to price discounting that drive growth during uncertainty.
Blog
Strategic responses for revenue growth
Learn strategies to combat trade-down behavior, win back customers, and maintain growth during market volatility with data-driven insights.
Blog
Navigate economic turbulence with strategic revenue management
Tackle trade-down, avoid promo pitfalls, and stay confident in a volatile economy with strategic revenue management.
Brochures
Solution sheet "Unspoken®"
Download SKIM Unspoken solution sheet.
Overviews
What is Unspoken?
Evaluate and optimize ads, messages, claims, packs, key visuals, new concepts, ideas and more with SKIM’s innovative mobile swiping technology.
Brochures
One pager "Healthcare"
Download SKIM healthcare one-pager.
Blog
Transform information into a competitive advantage
Drowning in data? Learn how to turn information overload into a competitive advantage with these actionable principles.
Client success stories
Philips’ diagnostic x-ray (DXR) division drives innovation and value
How Philips innovated its diagnostic x-ray systems to keep pace with the evolving needs of hospitals and radiology professionals.
Infographics
The impact of AI on healthcare and fitness
Discover how AI impacts healthcare and fitness and master five decision-behavior insights for brand success.
Blog
The power of patient engagement in pharmaceutical product launch
Optimize pharmaceutical product launches with a patient-centric approach.
Trainings & webinars
Webinar: Impact of AI on consumer behavior and brands
Sign up for this webinar to hear the impact of AI on decision behavior and brand value across industries. Explore AI strategies for 2024 and beyond.
Cheat sheets
Cheat sheet “How to use AI to elevate your insights strategy”
Learn the 3 transformative approaches using artificial intelligence (AI) to enhance creativity, quality, and efficiency in your insight projects.
Blog
6 ways insights professionals are using AI today
Explore 6 ways insights professionals are using AI today.
Trainings & webinars
Webinar: Using AI to boost creativity, quality and efficiency
Discover how AI drives creativity, enhances quality, and boosts efficiency.
Blog
An introduction to the marketing implications of health information and behavior
Now more than ever, credible health information is vital for patients and HCPs. In this blog, we explore the impact and importance of health information and introduce new considerations around the concept of the empowered patient.
Trainings & webinars
Webinar “Decision influence modeling: Achieve more reliable pharma and consumer health product forecasts”
The shift in traditional healthcare decision-making power requires pharma companies to adapt their research approach. Learn how decision influence modeling can help deliver more accurate forecasts.
Videos
Video “SKIM Healthcare Introduction”
As a pharma marketer, do you know which triggers and touch points are most impactful for both physicians and patients, and how to maximize your influence there?
Infographics
Impact of digital healthcare on the patient experience
Read a quick overview on research exploring patients' views on telehealth during COVID-19 and implications for future pharma digital strategies.