Perspectives

Driving success for Japan’s top skincare brand, TAKAMI

Driving success for Japan’s top skincare brand, TAKAMI

SKIM helps skincare brand TAKAMI optimize its subscription model through stakeholder interviews, collaborative innovation, and conjoint analysis.

Philips’ diagnostic x-ray (DXR) division drives innovation and value

Philips’ diagnostic x-ray (DXR) division drives innovation and value

How Philips innovated its diagnostic x-ray systems to keep pace with the evolving needs of hospitals and radiology professionals.

How to tackle cultural response bias to gain more accurate insights

How to tackle cultural response bias to gain more accurate insights

Discover two recommendations that will improve your cross-market surveys. Learn how to tackle cultural response bias and drive authentic responses.

Discover key drivers influencing your brand value

Discover key drivers influencing your brand value

Strong brand value is essential for setting your brand apart. Learn how Key Driver Analysis (KDA) uncovers the drivers influencing your brand value.

Forecasting demand for Guide Dogs UK 15 years into the future

Forecasting demand for Guide Dogs UK 15 years into the future

Learn how Guide Dogs and SKIM augmented existing data sources with stakeholder and consumer insights.

Webinar: Impact of AI on consumer behavior and brands

Webinar: Impact of AI on consumer behavior and brands

Sign up for this webinar to hear the impact of AI on decision behavior and brand value across industries. Explore AI strategies for 2024 and beyond.

Cheat sheet “How to use AI to elevate your insights strategy”

Cheat sheet “How to use AI to elevate your insights strategy”

Learn the 3 transformative approaches using artificial intelligence (AI) to enhance creativity, quality, and efficiency in your insight projects.

Webinar: The Early Majority - the next phase in the UK's EV transition

Webinar: The Early Majority - the next phase in the UK's EV transition

The UK battery electric vehicle transition is approaching its next phase. Join us to explore barriers and perceptions of the early majority.

A new research approach for more realistic consumer health decision journeys

A new research approach for more realistic consumer health decision journeys

Today's decision journeys for consumer health products are especially complex, considering the role of HCPs. Read how a new advanced analytics research approach can provide more reliable and actionable journey insights.

Turning terabytes of Big Data into insights

Turning terabytes of Big Data into insights

Explore how Big Data insights approach helped ArchDaily.com optimize its digital content strategy.

Webinar “Pricing beyond the standard: Portfolio optimization for optional features and services”

Webinar “Pricing beyond the standard: Portfolio optimization for optional features and services”

Introducing a new research approach to better optimize pricing and portfolios for products and services that offer value-adds or additional features

PAPER: From Terabytes to Insights – Implications of Big Data on market research

PAPER: From Terabytes to Insights – Implications of Big Data on market research

Read about the Big Data insights approach used to help ArchDaily.com, the leading architectural website worldwide, optimize its digital content strategy.

Machine Learning: Top takeaways from MRS Data Analytics Conference

Machine Learning: Top takeaways from MRS Data Analytics Conference

Exploring expert views on AI and the role of ‘stats’ in market research Machine Learning…

SKIM/Sawtooth Software Choice Modeling Workshop – Sep 2019

SKIM/Sawtooth Software Choice Modeling Workshop – Sep 2019

As development and training partner of Sawtooth Software, we team up twice a year to…

Method sheet “Data Fusion for Sales Forecasting and Scenario Testing”

Method sheet “Data Fusion for Sales Forecasting and Scenario Testing”

Download SKIM Data Fusion for Sales Forecasting and Scenario Testing method sheet.

Why it's time to optimize your approach to brand trackers

Why it's time to optimize your approach to brand trackers

Brand tracking needs modernization, as many tools are outdated. Discover a better driver analysis solution for deeper, actionable insights.

Method sheet “MaxDiff Analysis”

Method sheet “MaxDiff Analysis”

Download SKIM MaxDiff Analysis method sheet.

Solution sheet “SKIM Smart Qual”

Solution sheet “SKIM Smart Qual”

Download SKIM Smart Qual solution sheet.

Video “Brand Driver Analysis”

Video “Brand Driver Analysis”

Watch the video about using Brand Driver Analysis to understand how your consumers perceive the market you are in and what the position of each brand is.

Method sheet “SKIM Driver Analysis”

Method sheet “SKIM Driver Analysis”

Download SKIM Driver Analysis solution sheet.

Method sheet “SKIM Segmentation”

Method sheet “SKIM Segmentation”

Download SKIM Segmentation solution sheet.

SKIM/Sawtooth Software Choice Modeling Workshop – September 2018

SKIM/Sawtooth Software Choice Modeling Workshop – September 2018

Being the development and training partner of Sawtooth Software, we teamed up to give a…

Adaptiveness could be the key to predicting consumer preferences

Adaptiveness could be the key to predicting consumer preferences

As telecom and technology markets are continually disrupted, our approach to their specific market research…

If, how and when to automate qualitative research

If, how and when to automate qualitative research

Download (Wo)man vs. Machine: From Competition to Collaboration” Whitepaper In today’s digital world, brands are…