Discover key drivers influencing your brand value
Strong brand value is essential for setting your brand apart. Learn how Key Driver Analysis (KDA) uncovers the drivers influencing your brand value.
Blog
Client success story
Forecasting demand for Guide Dogs UK 15 years into the future
Learn how Guide Dogs and SKIM augmented existing data sources with stakeholder and consumer insights.
Trainings & webinars
Webinar: Impact of AI on consumer behavior and brands
Sign up for this webinar to hear the impact of AI on decision behavior and brand value across industries. Explore AI strategies for 2024 and beyond.
Cheat sheet
Cheat sheet “How to use AI to elevate your insights strategy”
Learn the 3 transformative approaches using artificial intelligence (AI) to enhance creativity, quality, and efficiency in your insight projects.
Trainings & webinars
Webinar: The Early Majority - the next phase in the UK's EV transition
The UK battery electric vehicle transition is approaching its next phase. Join us to explore barriers and perceptions of the early majority.
Blog
A new research approach for more realistic consumer health decision journeys
Today's decision journeys for consumer health products are especially complex, considering the role of HCPs. Read how a new advanced analytics research approach can provide more reliable and actionable journey insights.
Client success story
Turning terabytes of Big Data into insights
Read about the Big Data insights approach used to help ArchDaily.com, the leading architectural website worldwide, optimize its digital content strategy.
Paper & guide
PAPER: From Terabytes to Insights – Implications of Big Data on market research
Read about the Big Data insights approach used to help ArchDaily.com, the leading architectural website worldwide, optimize its digital content strategy.
Blog
Machine Learning: Top takeaways from MRS Data Analytics Conference
Exploring expert views on AI and the role of ‘stats’ in market research Machine Learning…
Brochure
Method sheet “Data Fusion for Sales Forecasting and Scenario Testing”
Download SKIM Data Fusion for Sales Forecasting and Scenario Testing method sheet.
Blog
Why it's time to optimize your approach to brand trackers
Brand tracking needs modernization, as many tools are outdated. Discover a better driver analysis solution for deeper, actionable insights.
Brochure
Method sheet “MaxDiff Analysis”
Download SKIM MaxDiff Analysis method sheet.
Brochure
Solution sheet “SKIM Smart Qual”
Download SKIM Smart Qual solution sheet.
Video
Video “Brand Driver Analysis”
Watch the video about using Brand Driver Analysis to understand how your consumers perceive the market you are in and what the position of each brand is.
Brochure
Method sheet “SKIM Driver Analysis”
Download SKIM Driver Analysis solution sheet.
Brochure
Method sheet “SKIM Segmentation”
Download SKIM Segmentation solution sheet.
Blog
Adaptiveness could be the key to predicting consumer preferences
As telecom and technology markets are continually disrupted, our approach to their specific market research…
In-depth content
If, how and when to automate qualitative research
Download (Wo)man vs. Machine: From Competition to Collaboration” Whitepaper In today’s digital world, brands are…
Infographic
In-the-moment mobile research
When it comes to understanding what drives the decisions of physicians when they prescribe pharmaceuticals,…
Infographic
Merging quant and qual approaches
In order to implement a strategic marketing plan, it is critical to understand what drives…
Infographic
5 trends in the evolution of qualitative approaches
Qualitative approaches are ever evolving and developing for today’s market research world. Find out five of…
Infographic
5 reasons to invest in social media research
‘Why use social media research? And, what can social media tell me that is different…
Blog
MaxDiff – What’s the score?
Have you come across the situation where many items (descriptions, statements or concepts) had to…