How a beer brand strengthened its position in a key African market
See how an established beer brand sharpened pricing and distribution decisions to drive double-digit growth in an African market.
2014 marked SKIM’s 35th anniversary! Over the past 35 years, we’ve grown into an international market research agency with over 100 professionals working from 7 locations across Europe, the US, and Latin America – and in January 2015, we opened our 8th office in Asia.
To celebrate, we have shared 35 unique insights, one for each year of SKIM. Every month, we brought you a new infographic with 5 insights, tips, or tricks in each one one SKIM’s areas of expertise.
Join the conversation! Click to Tweet: #SKIM35years

Be the first to receive the latest market research insights, tips from industry peers and exclusive content to help you influence decision behavior.
See how an established beer brand sharpened pricing and distribution decisions to drive double-digit growth in an African market.
How patient preference evidence helped show the value of infectious disease prevention beyond clinical outcomes.
A dynamic forecasting model helped a healthcare client plan launch, pricing and access decisions with more confidence.
Discover how E.ON Next used behavioral insights to uncover stronger brand differentiation beyond price.