Understand the impact of the omnichannel consumer decision journeyUnleashing Data: Innovations in Marketing, Research & Insights
In Europe alone, online retailers are expanding 14 times faster than conventional outlets. It’s crucial to adapt to an omnichannel sales environment and think about both online and mobile devices. We can help you understand this shift! At the Unleashing Data conference in Amsterdam, we shared the implications of this complex consumer decision journey.
Understanding the impact of the omnichannel consumer decision journey
Mini Kalivianakis, Client Solutions Director and Partner in SKIM | Rotterdam
Scott Garrison, Manager in SKIM | London
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The omnichannel nature of the modern consumer decision journey means that both manufacturers and retailers need to adapt from old ways of thinking. Consumers are finding value in both online and offline channels; both of these must remain primary points of emphasis.
In their presentation, Mini and Scott will go over some of the implications of the complex consumer decision journey and how we can better adapt our strategies to connect with consumers.