Over the past decade, eCommerce has grown exponentially, with two massive markets, the US and China, ahead of the curve. Within each market, major CPG companies have tried to optimize their product offer but selling online is different than selling offline, and tactics need to be adjusted to be successful. Sales on E-commerce platforms like Alibaba (T-Mall) and Amazon are affected by product findability and the inability to taste, feel or smell the product.
Expanding our work in the Western markets and applying it in the Asian markets, our goal is to also prove that by incorporating certain sensorial cues, psychological distance can be reduced, product quality perceptions enhanced, and conversion rates improved.
So come and join us at the upcoming ESOMAR ‘Best of’ – APAC in Macau where we’ll share our insights on how with the sophisticated use of product imagery, key barriers to purchase can be overcome.
Date and time: Friday, 24 May 2019 at 11.25 – 11.45
Location: The Parisian Macao
- Hyunwook Cho, Qoo10 Founding Partner
- Paul Janssen, SKIM VP Brand Communication
Can’t make it to Macau? Catch us at ESOMAR “Best of” event in Seoul 30th of May