ESOMAR Asia Pacific 2019

Over the past decade, eCommerce has grown exponentially, with two massive markets, the US and China, ahead of the curve. Within each market, major CPG companies have tried to optimize their product offer but selling online is different than selling offline, and tactics need to be adjusted to be successful. Sales on E-commerce platforms like Alibaba (T-Mall) and Amazon are affected by product findability and the inability to taste, feel or smell the product.

通过拓展我们在西方市场的工作并将其应用于亚洲市场，我们的目标是进一步证明：通过融入某些感官线索，可以缩短心理距离、提升产品品质感知，并提高转化率。

So come and join us at the upcoming ESOMAR ‘Best of’ – APAC in Macau where we’ll share our insights on how with the sophisticated use of product imagery, key barriers to purchase can be overcome.

Date and time: Friday, 24 May 2019 at 11.25 – 11.45
Location: The Parisian Macao
Presenters:

• Hyunwook Cho, Qoo10 Founding Partner
• Paul Janssen, SKIM VP Brand Communication

Can’t make it to Macau? Catch us at ESOMAR “Best of” event in Seoul 30th of May