Discover key drivers influencing your brand value
Strong brand value is essential for setting your brand apart. Learn how Key Driver Analysis (KDA) uncovers the drivers influencing your brand value.
Blog
Blog
AI’s impact on consumer behavior and how to increase brand value
New research reveals how brands can unlock AI's potential for brand success & consumer engagement.
Blog
Lessons learned: 3 pitfalls brands should avoid post-crisis
Studying past crises provides consumer goods companies with many lessons learned. Brands should avoid these 3 pitfalls when preparing for the recession post-COVID
Client success story
How to better uncover emotions in early-stage innovation research
Exploring voice analytics in new product development research with Johnson & Johnson Have you ever…
Brochure
Flyer “SKIM Healthcare”
Download SKIM Healthcare flyer
Infographic
What do patients really want from a support program?
Consumerism and patient empowerment are driving change in patient support programs. When you know what…
Infographic
Shifting the focus to patient-centric offerings
In this infographic, we show you how to reinvent patient support programs by identifying which services…