How laboratory segmentation shaped a leading MedTech's R&D priorities
Discover how segmentation helped a leading immunodiagnostics division prioritize features and develop strategies for product innovation.
Client success story
Blog
Unlocking consumer-led innovation and creative growth with CrowdCraft™
Stop guessing what consumers want. Use CrowdCraft to generate and validate product concepts, revealing what truly resonates at scale.
Blog
Why realistic testing prevents innovation failure
Great innovation concepts can still fail in market. Learn how realistic testing in competitive contexts prevents costly failures during development.
Blog
How early audience insights reduce innovation failure
Prevent costly innovation failures and gain a strategic advantage during uncertain times by understanding audience habits first.
Blog
Craving value: How fast-food brands can win in APAC's diverse market
Want to conquer APAC's diverse fast-food scene? Discover the nuances you need to master to win over consumers.
Blog
Transform information into a competitive advantage
Drowning in data? Learn how to turn information overload into a competitive advantage with these actionable principles.
Client success story
How early innovation strategy boosts product success
Discover how Whirlpool and Indeed use consumer insights early in the innovation cycle to develop products that truly resonate with consumers.
Blog
Rethinking skincare: Strategies for a changing market
New insights from SKIM's TrendsLab reveal how brand loyalty, innovation, and social media drive consumer choices in today's skincare market.
Blog
Make your brand irresistible: Drive brand value
What makes your brand stand out from the crowd? Differentiate your brand by unlocking the ‘why’ behind consumer choice.
Client success story
Danone's insights rewind powers strategic decision-making
Danone partnered with SKIM to transform fragmented data into clear, actionable insights for strategic decision-making and business growth.
Client success story
Philips’ diagnostic x-ray (DXR) division drives innovation and value
How Philips innovated its diagnostic x-ray systems to keep pace with the evolving needs of hospitals and radiology professionals.
Blog
Discover key drivers influencing your brand value
Strong brand value is essential for setting your brand apart. Learn how Key Driver Analysis (KDA) uncovers the drivers influencing your brand value.
Blog
AI’s impact on consumer behavior and how to increase brand value
New research reveals how brands can unlock AI's potential for brand success & consumer engagement.
Blog
Lessons learned: 3 pitfalls brands should avoid post-crisis
Studying past crises provides consumer goods companies with many lessons learned. Brands should avoid these 3 pitfalls when preparing for the recession post-COVID
Client success story
How to better uncover emotions in early-stage innovation research
Exploring voice analytics in new product development research with Johnson & Johnson Have you ever…
Trainings & webinars
Webinar “Mining emotions for deeper new product development (NPD) insights: Can smart innovations save us from stress?”
Watch this webinar to learn how rational reasoning and emotions play a role in decision-making and how voice analytics can be leveraged for richer NPD insights
Brochure
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Infographic
What do patients really want from a support program?
Consumerism and patient empowerment are driving change in patient support programs. When you know what…
Infographic
Shifting the focus to patient-centric offerings
In this infographic, we show you how to reinvent patient support programs by identifying which services…