How early innovation strategy boosts product success
Discover how Whirlpool and Indeed use consumer insights early in the innovation cycle to develop products that truly resonate with consumers.
Client success story
Blog
Rethinking skincare: Strategies for a changing market
New insights from SKIM's TrendsLab reveal how brand loyalty, innovation, and social media drive consumer choices in today's skincare market.
Blog
Make your brand irresistible: Drive brand value
Consumer behavior has shifted. Discover why it’s more important than ever to differentiate your brand.
Client success story
Danone's insights rewind powers strategic decision-making
Danone partnered with SKIM to transform fragmented data into clear, actionable insights for strategic decision-making and business growth.
Client success story
Philips’ diagnostic x-ray (DXR) division drives innovation and value
How Philips innovated its diagnostic x-ray systems to keep pace with the evolving needs of hospitals and radiology professionals.
Blog
Discover key drivers influencing your brand value
Strong brand value is essential for setting your brand apart. Learn how Key Driver Analysis (KDA) uncovers the drivers influencing your brand value.
Blog
AI’s impact on consumer behavior and how to increase brand value
New research reveals how brands can unlock AI's potential for brand success & consumer engagement.
Blog
Lessons learned: 3 pitfalls brands should avoid post-crisis
Studying past crises provides consumer goods companies with many lessons learned. Brands should avoid these 3 pitfalls when preparing for the recession post-COVID
Client success story
How to better uncover emotions in early-stage innovation research
Exploring voice analytics in new product development research with Johnson & Johnson Have you ever…
Trainings & webinars
Webinar “Mining emotions for deeper new product development (NPD) insights: Can smart innovations save us from stress?”
Watch this webinar to learn how rational reasoning and emotions play a role in decision-making and how voice analytics can be leveraged for richer NPD insights
Brochure
Flyer “SKIM Healthcare”
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Infographic
What do patients really want from a support program?
Consumerism and patient empowerment are driving change in patient support programs. When you know what…
Infographic
Shifting the focus to patient-centric offerings
In this infographic, we show you how to reinvent patient support programs by identifying which services…