Presenting Unspoken™ for healthcare at EphMRA in Amsterdam
What can the healthcare industry learn from beer ads? How to get smarter, faster, and richer insights. Measuring purely rational processes is no longer good enough; no matter if it’s beer or pharmaceuticals. The next generation of healthcare research will bridge rational and emotional drivers to accurately predict how consumers behave and decide.
Be sure to join us at EphMRA’s annual conference; this year in Amsterdam from June 20-22. We’ll be there convening a workshop and sharing the insights from Unspoken™ for healthcare, our revolutionary implicit research technique.
Patients are a virtue: Best practices in patient research
Date & time: Tuesday, June 20, 2017 at 12:30 – 16.30
Track: LDC Workshop 2
Presenter: Ana Edelenbosch with Marcel Slavenburg as the convenor
From consumer choice to patient voice: Why a beer ad could be the start of faster, richer healthcare research insight
Date & Time: Thursday, June 22, 2017 at 10:25 – 10:55
Track: Parallel session #19, ‘Respondent Engagement’
Presenters: Robert Dossin and Paul Janssen
Chair: Katy Irving, HRW
Insights during the workshop
This comprehensive workshop will appraise the impact of the patient component in the qualitative and quantitative project life cycle from different angles: clients, market research agencies, fieldwork and secondary data suppliers. Different experts from across the industry, knowing all the tricks of the trade share their thoughts and will share what works well and what doesn’t.
Delegates will gain understanding of why patient research is conducted and how this contributes to the overall business strategy. At the same time, they discuss how this translates to effective research design and impactful, productive delivery (and beyond). This is done through their own case studies, or case studies you can bring in as participants.
The workshop is aimed at inspiring the participants to take their patient research to the next level. The workshop will comprise of presentations, discussions and interactive sessions, covering the following areas:
- Client Perspective
- Researcher Perspective
- Fieldwork Perspective
- Secondary Data Perspective
- Patient Perspective
Insights during the presentation
Everyone is under pressure in today’s busy world. In demand. Multi-tasking, short of time and increasingly reliant on the mobile devices that dominate our daily lives. How can we “tap” into these new dynamics? Find a way that “clicks” with respondents? And allows us to “zoom in” on both their conscious and subconscious decision-making processes to deliver more representative results?
If you’re wondering what the next generation of in-the-moment, on-the-move, pharma market research will look like, this presentation may have the answer – deep in the heart of a beer ad. It’s innovative, intuitive and fun. Join us to learn more about utilizing Unspoken™ for healthcare research and explore its exciting potential!
Register for this conference
Click below to register for the EphMRA annual conference.