SKIM names Maura Coracini as Managing Director, Latin America
SKIM has named Maura Coracini as Managing Director, Latin America. Based in the São Paulo area.
We were thrilled to share with you the double good news:
- Our Unspoken® story was nominated for the Paper of the Year Award at the Insight Show 2017 and that we presented it at the main stage with 200+ audience, and
- The recently joined Research Manager, Samantha Bond, was part of the Keynote Panel: Research Leaders of the Future on the Headline stage
The Insight Show was a 2-day event held on March 8-9, 2017 in Olympia West, London.
During our Unspoken® presentation, we shared with you about how the “natural” mobile research techniques we developed can capture both rational – emotional drivers in decision-making and increase participants’ engagement.
In the keynote session, together with other rising stars in the UK research industry, Samantha discussed key drivers transforming the industry, important skills needed for this transformation, and how to attract the best talent.
Insights during the mobile research Unspoken® session
https://www.slideshare.net/SKIMgroup/how-new-mobile-research-techniques-create-better-insights
If you are unable to view the slides on this page, click here to view our slides on SlideShare. You can also download the PDF directly here.
- The importance of bridging rational and emotional drivers in accurately predicting consumers’ behaviour
- How to capture non-rational drivers through an intuitive design based on implicit research techniques
- How “natural” mobile techniques such as swiping can be used to increase engagement
- A real-life case study will demonstrate how these techniques improve performance over traditional surveys
Everything you need to know about Unspoken®
Insights during the keynote panel
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- Hear from some of the UK’s rising stars leading innovation in the research industry
- What do these young talents see as being the key drivers transforming the industry?
- What skills will become more important for researchers as the industry continues to transform?
- How can the research industry attract the best young talent?
