Dirk Huisman presented on speed and solidity at MIE 2015

The new reality for customer insights

12 January 2015
Utrecht, The Netherlands

Getting answers immediately by simply searching online has changed everyone’s expectations, also in the business world. With that comes the growing need and desire to get insights immediately, without taking away from the solidity of the solutions. SKIM Chairman and Founder, Dirk Huisman, presented on speed and solidity in customer insights at the annual, Dutch MIE conference in Utrecht, The Netherlands.

Snel en solide: de nieuwe realiteit voor customer insights (Dutch)

De realiteit voor de customer insights specialist verandert sterk. Dirk Huisman bespreekt 5 trends die van invloed zijn, met ‘snelheid en soliditeit’ in de hoofdrol. Als marketeer wil en kan je geen weken meer wachten op marktinzichten. Als insights specialist moet je mee in deze versnelling, zonder in te leveren op kwaliteit. Onderzoek inkorten van 6 weken naar 6 dagen op een solide manier?

http://www.slideshare.net/SKIMgroup/2020-instant-insights-solid-solutions

If you are unable to view the slides on this page or you’d like to download the presentation file, click here to view our slides on SlideShare.

The MIE Conference

The Marketing Insights Event is an annual marketing and research event taking place in Utrecht, Netherlands. Participants take part in various exhibitions and workshops to learn about new trends marketing insights, and research innovations.