Director
Laurie is a Director at SKIM, based in Atlanta office. She is passionate about helping clients in the consumer goods, telecom and technology industries better understand and untangle consumer decision behavior. She brings her positive attitude and partners with leading brands as one of the global leads for SKIM’s Decision Journey Mapping solution.
Discover how to maintain strategic insights during budget cuts. Learn three approaches for high-impact, cost-effective research in uncertain times.
Transform market volatility into competitive advantage. Discover how to build strategic agility that responds purposefully without creating chaos.
Learn strategic alternatives to price discounting that drive growth during uncertainty.
Learn strategies to combat trade-down behavior, win back customers, and maintain growth during market volatility with data-driven insights.
Tackle trade-down, avoid promo pitfalls, and stay confident in a volatile economy with strategic revenue management.
New consumer research reveals how brands can optimize promotion strategies, without sacrificing the bottom line.
How brands can better identify, and gain clarity on, messy consumer decision journeys. Steps for more accurate & actionable decision journey insights
Launching a premium product means convincing consumers to trade up, without driving them to the…