Hans is the Director of Data Science at SKIM, working with consultancy houses such as McKinsey and BCG, and other market research agencies, to answer research and business questions using (advanced) choice modeling techniques. With experience at international companies across industries like Vodafone and Rabobank, Hans has grown to be an expert in conjoint analysis and can address complex methodological topics to meet business needs. He has a Master's degree in International Management and Marketing.