How a beer brand strengthened its position in a key African market
See how an established beer brand sharpened pricing and distribution decisions to drive double-digit growth in an African market.
At ESOMAR Congress 2018, SKIM received the Best Paper Award 2017/2018 for the “(Wo)man vs. Machine: Knowing when to think and when to automate” paper. The paper reveals how SKIM was able to leverage artificial intelligence to deliver qualitative insights. This research was done for Danone yogurt communication claims within a very tight timeframe – all without compromising the depth and quality of insights.
With the help of Voxpopme, an automated video research platform, SKIM conducted a head-to-head competition between human researchers and automation technology. The SKIM team working on the SKIM Smart Qual study Samantha Bond, Marcel Slavenburg, Janneke van den Bent, Daisy Lau, Anja Greifenberg, Yasemin Ozdemir and Julia Görnandt.
Watch the live award ceremony
About the award
The ESOMAR Best Paper Award is given to the best overall paper from all the ESOMAR events held throughout the year. Samantha Bond previously won the Peter Cooper Excellence Award at the ESOMAR Global Qualitative 2017. All nominations are judged by an independent international jury.
“A huge thank you to SKIM, ESOMAR and the (Wo)man vs. Machine team!” said Samantha Bond, Manager SKIM, when learning of the win.
For more information on how to get started with automation and market research, check out Sam’s article where she shares practical tips.
