SKIM names Maura Coracini as Managing Director, Latin America
SKIM has named Maura Coracini as Managing Director, Latin America. Based in the São Paulo area.
To uncover how today’s consumers truly think and behave we need to connect with them in the same way they connect with the world around them. This means that new research methods will have to place mobile technology at their core, replace overly rational questions with fast-paced intuitive exercises and entertain rather than bore people.
At the General Online Research 2018, we introduced a new mobile technology that can do exactly that. Unspoken® uses intuitive, engaging swiping and tapping exercises that trigger more instinctive responses and incorporates reaction time as an implicit measure.
Insights from Unspoken®: New implicit technology blending an engaging mobile interface with system 1&2
With different case studies in market research the various application areas for this new approach were highlighted. A head-to-head comparison with some traditional methodologies that are naturally capturing rather rational thought processes further portrayed the character of Unspoken® and point out its strengths.
We showcased how such implicit methodology for mobile devices is not only suitable to uncover preferences of Millennials of the Western world; it can also be used across age groups and can even reduce response biases prominent in Asian cultures.
