Using Unspoken™ mobile research techniques in Asian markets at MRMW APAC
To drive growth, many multinational companies have their eyes set on the quickly growing Asian market. However, when doing research in this region it can be difficult to reach the right people and get a true understanding of their preferences.
We’ve introduced a new technology that blends implicit research techniques with an engaging mobile interface. Using Unspoken™ in Asian markets, we can bridge rational and emotional drivers to accurately predict how consumers behave and decide.
At this year’s MRMW Asia-Pacific conference, we covered these new implicit research techniques and their impact on Asian markets.
Using new mobile research techniques in Asian markets
Presenters: Robin de Rooij and Lester Sualog
This presentation served to analyze how a new generation of mobile research techniques can help overcome biases and bring us closer to uncovering true consumer behavior to drive further growth in the region.
- Exploring how consumers in several large Asian markets respond to the traditional and new measurement techniques.
- Could new measurement techniques help provide a better base of comparison across cultures?
- Showing how the new measurement techniques create a significant lift in respondent engagement and improve data quality as a result.
Download this presentation on minimizing response bias in Asian market in PDF.
You can also read our full story about this which was published by MRMW.