SKIM names Maura Coracini as Managing Director, Latin America
SKIM has named Maura Coracini as Managing Director, Latin America. Based in the São Paulo area.
To truly connect, the way things are measured also needs to change. Measuring purely rational processes is no longer good enough. Instead, bridging rational and emotional drivers is key to accurately predicting how consumers behave and decide. Inspired by these developments, we created Unspoken®.
Unspoken® is a new technology that blends implicit research techniques with an engaging mobile interface. Unspoken® can be applied in Ad Testing, Message Testing, Variant Screening, Idea Screening, and Line Optimization.
We presented this fresh approach to engaging mobile surveys at Latin America’s largest regional event, ESOMAR LATAM, which was held on April 5-7, 2017 in Mexico City.
Everything you need to know about Unspoken™
https://www.slideshare.net/SKIMgroup/esomar-latam-2017-swipe-right-swipe-left-implicit-research-metric-via-engaging-mobile-interface
If you are unable to view the slides on this page, click here to view or download them on SlideShare. You can also download the PDF directly here.
Unspoken®: Swipe left, swipe right – The only way is mobile
Nowadays, people simply swipe or tap their screen to share their opinions with the world. As a research industry we have to adjust to this new reality if we want to stay in touch with who our customers really are. Measuring purely rational processes is no longer good enough. Instead, bridging rational and emotional drivers is key to accurately predicting how consumers behave and decide.
Inspired by these developments, we are introducing Unspoken®. By combining intuitive mobile techniques with psychological theory and advanced modeling, this mobile-only implicit application opens the door to a new generation of research solutions.
- How to capture non-rational drivers through a mobile friendly research design based on implicit research techniques
- How “natural” mobile techniques such as tapping and swiping can be used to increase respondent engagement
- A real-life case study will demonstrate how these techniques improve performance over traditional survey designs
