Presented Unspoken™ implicit research at ESOMAR LATAM in Mexico City
To truly connect, the way things are measured also needs to change. Measuring purely rational processes is no longer good enough. Instead, bridging rational and emotional drivers is key to accurately predicting how consumers behave and decide. Inspired by these developments, we created Unspoken™.
Unspoken™ is a new technology that blends implicit research techniques with an engaging mobile interface. Unspoken can be applied in Ad Testing, Message Testing, Variant Screening, Idea Screening, and Line Optimization.
We presented this fresh approach to engaging mobile surveys at Latin America’s largest regional event, ESOMAR LATAM, which was held on April 5-7, 2017 in Mexico City.
Unspoken™: Swipe left, swipe right – The only way is mobile
Nowadays, people simply swipe or tap their screen to share their opinions with the world. As a research industry we have to adjust to this new reality if we want to stay in touch with who our customers really are. Measuring purely rational processes is no longer good enough. Instead, bridging rational and emotional drivers is key to accurately predicting how consumers behave and decide.
Inspired by these developments, we are introducing Unspoken™. By combining intuitive mobile techniques with psychological theory and advanced modeling, this mobile-only implicit application opens the door to a new generation of research solutions.
- How to capture non-rational drivers through a mobile friendly research design based on implicit research techniques
- How “natural” mobile techniques such as tapping and swiping can be used to increase respondent engagement
- A real-life case study will demonstrate how these techniques improve performance over traditional survey designs
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