Presented at Unleashing Data in Amsterdam on Unspoken™ implicit research method
We’re proud to have presented at the 2016 Unleashing Data Excellence Conference in Amsterdam on Unspoken™, a new technology developed by SKIM’s methodologists that blends implicit research techniques with an engaging mobile interface.
Unspoken™: Implicit research method with an engaging mobile interface
Presented by Mini Kalivianakis, Client Solutions Director and Partner, and Jet Bouman-Kruithof, Research Manager
Mobile devices are everywhere, and changing everything. Nowadays, people simply swipe or tap their screen to share their opinions with the world. As a research industry we have to adjust to this new reality if we want to stay in touch with who our customers really are. Measuring purely rational processes is no longer good enough. Instead, bridging rational and emotional drivers is key to accurately predicting how consumers behave and decide.
Inspired by these developments, we are introducing Unspoken™. By combining intuitive mobile techniques with psychological theory and advanced modeling, this mobile-only implicit application opens the door to a new generation of research solutions.
Get your copy of this Unspoken™ presentation in PDF below!