At the University of Texas at Arlington 10th Annual MSMR Insights Conference, SKIM, Symmetric and Alcon discussed how conducting research today ‘takes a village’ to be successful. If any part of the process breaks down, the entire research project can fail. Students and alumni of the MSMR program received real-world examples of how each part of the process was uniquely important and must be in sync with the other parts.
Date: Thursday, April 11, 2019
Time: 4:30 pm
Location: University of Texas, Rosebud Theater
Remy Denton – Research Director, SKIM
Remy leads SKIM’s Atlanta team. She has experience on both the supplier and client side, working across a variety of industries and methodologies over the course of her career.
Ellen Pieper – Vice President, Symmetric
Based in Dallas, Texas, Ellen oversees sales and account activities for a diverse client portfolio of market research companies, advertising agencies, and consulting firms.
Vikram Hosur – Associate Director for Global Strategic Insights, Alcon
Vikram is responsible for prioritizing, executing, and embedding research insights across the Global Vision care portfolio.Vikram has over 12 years of global and regional insights experience through IBM, FedEx, and Alcon.
The MSMR Program at the University of Texas is a practical, hands-on program designed to prepare students for careers in marketing research.
Students learn how to meld logic with creativity, quantitative data with qualitative insights, and intelligence with intuition to solve marketing problems and create business opportunities. The program prepares students for business in the global economy by incorporating international examples wherever possible,