Presented “Mobile Forecasting in the Age of Personalized Medicine” at PMRC USA 2017
How can the pharma industry harness in-the-moment mobile forecasting to get closer to the point of prescription? To answer this question, we presented a case study at the Pharma Market Research Conference (PMRC) USA 2017, which was held on Feb 1-2, 2017 in Parsippany, New Jersey.
Presenters: Julia Lang, Healthcare Analyst and Bill Salokar, VP Client Solutions
About Mobile Forecasting in the Age of Personalized Medicine
We presented a case study in which we used an innovative, in-the-moment mobile approach to drug forecasting.
The advantages for our client were significant, providing individualized data accounts for the physicians and patients in the study and the recommended treatment based on bio-markers. Furthermore, the approach used gave us more qualitative information to supplement the quantitative, delivering robust yet holistic outcomes that were key for assessing marketing opportunities.
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