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Nicole Drake, Director Client Solutions Healthcare at SKIM, presented at the 2014 European Pharma Market Research Conference. Nicole shared how utilizing patient immersion sessions with your brand team can lead to deeper insight into the patient’s experience and, therefore, improve and innovative solutions.
PMRC is a European gathering of senior level pharmaceutical, biotechnology, medical device, and diagnostics executives in market research. We hope to meet you there!
Making market research actionable: ensuring that key stakeholders deeply experience and act upon insights
Sometimes it can be challenging to ensure that insights from complex research studies are heard, internalized, and acted upon. Our session focused on a case-study of a large, multi-country, multi-phase study, which will illustrate one way of meeting this challenge. In our interactive workshop, we conducted a mini “walk in the shoes” of the patient immersion session to illustrate our points. We have found that by actively experiencing the challenges that customers face, the global, regional and national brand teams are better able to generate solutions in the form of targeted marketing programs. We shared our immersion approach for bringing research results to life for key stakeholders.
http://www.slideshare.net/SKIMgroup/making-market-research-actionable-ensuring-that-key-stakeholders-deeply-experience-and-act-upon-insights
If you are unable to view the slides on this page or you’d like to download the presentation file, click here to view our slides on SlideShare.
