SKIM names Maura Coracini as Managing Director, Latin America
SKIM has named Maura Coracini as Managing Director, Latin America. Based in the São Paulo area.
When choosing and reacting to stimuli, like new products, videos, packages, webpages, people may react rationally, emotionally, or with a combination of both responses. Understanding the chain of rational and emotional reactions is critical for marketing and for effective interaction with the consumer. In market research, we measure both, but hardly ever in conjunction and the rational often dominates. The new standard will be set by a combination of both.
Dirk and Debora shared examples in which advanced methodologies for generating rational insights are combined with measures of emotional reactions via facial recognition or eye tracking. They shared what evokes emotional reactions and how consumers rationally argue their choices.
http://www.slideshare.net/SKIMgroup/ski-mspiration-londonemotionalrational
If you are unable to view the slides on this page or you’d like to download the presentation file, click here to view our slides on SlideShare.
