The past years have proven that hero images can make a meaningful difference in overcoming findability challenges that result from the screen size limitation and the overwhelming amount of options available online. This validation work, however, and the subsequent implementation has mainly been limited to Western markets.

Expanding our work in the Western markets and applying it in the Asian markets, our goal is to also prove that by incorporating certain sensorial cues, psychological distance can be reduced, product quality perceptions enhanced, and conversion rates improved.

So come and join us at the upcoming ESOMAR ‘Best of’ – APAC in Shanghai where we’ll share our insights on how with the sophisticated use of product imagery, key barriers to purchase can be overcome.

Date and time: Thursday, 30 May 2019 at 16.45 – 17.10

Paul Janssen, VP Brand Communication