Transform information into a competitive advantage
Drowning in data? Learn how to turn information overload into a competitive advantage with these actionable principles.
We were excited to broadcast our award-winning stories live at the ESOMAR HQ Live. The ESOMAR HQ Live is an exclusive one-day livestream from ESOMAR HQ in one unique channel filled with the best event presentations from their anniversary year from both the global and regional events, as well as exclusive interviews and discussions live from Amsterdam.
In this event, we discussed our Best Qualitative Paper 2017 on (Wo)man vs machine and the story on Turning a corner on negative perceptions of refugees in Europe, which won the ESOMAR Corporate Young Professional 2017 award.
Speakers:
Nijat Mammadbayli, Research Analyst
Samantha Bond, Research Manager
Insights from “Turning a corner on negative perceptions of refugees in Europe”
This story would:
- Identify which are the biggest barriers to target
- Provide actionable insights on how to tackle each barrier
- Consult on the opportunities available to different stakeholders Read more
Insights from “(Wo)man vs machine: From competition to collaboration”
Given the human nature of qualitative research, is automation for us even feasible? What is the impact on the quality of our insights? How much does it really save time and money? And what is our client’s perspective on the potential trade-offs? Read more
