Why traditional launch forecasts fail in dynamic markets
A dynamic forecasting model helped a healthcare client plan launch, pricing and access decisions with more confidence.
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Associate Director
Matteo holds a BSc in Sociology (Hons) and an MSc in Social Research Methods from the University of Surrey, where he specialized in quantitative and qualitative research methodologies, statistical modeling, and survey design. As an Associate Director at SKIM Group, Matteo is one of the leads in the Healthcare division, focusing on strategic growth, client relationships, and research excellence.
A dynamic forecasting model helped a healthcare client plan launch, pricing and access decisions with more confidence.
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