How laboratory segmentation shaped a leading MedTech's R&D priorities
Discover how segmentation helped a leading immunodiagnostics division prioritize features and develop strategies for product innovation.
Associate Director
Daisy is a Associate Director based in Rotterdam. With an expertise in coordinating large multi-country projects in the healthcare arena, Daisy is based in SKIM's Rotterdam Office. She joined SKIM in 2006 as part of SKIM’s Healthcare team and has conducted both quantitative and qualitative research for pharmaceutical companies, device manufacturers, and other B2B enterprises.
Her knowledge of the analytical techniques and software required for methodology design, execution, and interpretation make her a strong addition to SKIM. Over the past 5 years, she has focused on designing and executing qualitative research studies in various industries. Daisy graduated with a degree in Biology from Simon Fraser University, B.C., Canada.
Discover how segmentation helped a leading immunodiagnostics division prioritize features and develop strategies for product innovation.
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