What is revenue management?
Find the path to profitable sustainable growth by learning how revenue management replaces gut instinct with data driven decisions.
Videos
Videos
Video “RGM Spotlight – Insider tips for agile decision-making”
RGM Spotlight: How are the world’s leading brands facilitating agile decision-making? RGM director Joyce van Heeswijk reveals tips from the inside.
Videos
Video “RGM Spotlight – Insider Tips for Sustainable Growth Strategies”
How are the world’s leading brands driving sustainable growth? SKIM RGM director Joyce van Heeswijk reveals tips from the inside.
Videos
Video “Generational insights that will impact your subscription marketing”
Understand generational differences in subscription shopper behavior to drive successful CPG subscription marketing and channel strategies.
Videos
Video “Primenesia – The subscription lifestyle opportunity”
Read on for our latest insights on the ubiquity of the subscription lifestyle and five issues you want to address to succeed in this channel.
Videos
Video “3 Tips to improve product sustainability communications”
In this 3-minute video, SKIM's Sustainability Director, shares practical communications guidelines based on insights from a recent SKIM global meta-analysis of sustainability claims
Videos
Video “Exploring Consumer Decision Journeys – SKIMspiration in 10”
Watch this video to learn about the challenges, opportunities and benefits of mapping the consumer journey in less than 10 minutes
Videos
Video “SKIM Healthcare Introduction”
As a pharma marketer, do you know which triggers and touch points are most impactful for both physicians and patients, and how to maximize your influence there?
Videos
Video “Interview – COVID and consumer price sensitivity”
Learn about pricing research SKIM conducted in April 2020 to explore the impact of COVID-19 on consumer price sensitivity in the US and Europe across CPG categoris
Videos
Video “Physician and Patient Journey Mapping”
As a pharma marketer, do you know which triggers and touch points are most impactful for both physicians and patients, and how to maximize your influence there?
Videos
Video “Brand Driver Analysis”
Watch the video about using Brand Driver Analysis to understand how your consumers perceive the market you are in and what the position of each brand is.
Videos
Video “Decision and Customer Journey Mapping”
Watch the video about how Decision and Customer Journey Mapping can help you better understand how your customers shop.
Videos
Video “Optimizing online subscription services”
Watch how our online subscription services optimization can help you test new product offerings without live A/B testing to avoid alienating your target customers.
Videos
Video “Hands-on with Unspoken®”
Here's a hands-on look at our Unspoken technology. You can see the swiping, choosing, and explaining applications of Unspoken.
Videos
Video “Unspoken®: Implicit Research Technique”
Watch the video about our latest innovation Unspoken®. a new technology that blends implicit research techniques with an engaging mobile interface.