We’re proud to share that SKIM was asked to contribute to the December 2013 issue of GCI magazine. In the resulting article, SKIM Communication and Social Media expert, Sourabh Sharma shares findings from our recent study of body care brand representation in social media.
“Opportunities in Body Care Come to Light Via Social Media”
Body care, which has seen sales pick up recently after some slow years, has the ability to be a significantly growing segment of the beauty industry. This owing to the seasonality, varied skin types, myriad of needs, and the plethora of remedies and treatments that brands offer for different parts of the body.
Of more than 50,000 online conversations about skin care that were generated in early summer 2013, 67% were about body care, underscoring its importance in the beauty industry. Research by SKIM shows that, although there are a lot of conversations happening on social media about body care and its associated products, there is a lot of room for brands to improve how consumers feel about products.
To get the major takeaways for brands, download the article here.
About the author
Sourabh is a New York-based communication and social media research expert for SKIM. He is passionate about extracting value from the rapidly evolving brand-to-consumer interface by his active work in social media research. Sharma has worked in management consulting, preceded by a role in brand management and product development at L’Oreal. Sharma holds degrees in engineering and marketing, and an MBA from the Wharton School at the University of Pennsylvania and the Rotterdam School of Management.