Why realistic testing prevents innovation failure
Great innovation concepts can still fail in market. Learn how realistic testing in competitive contexts prevents costly failures during development.
Pieter van den Hoogenband is a European Olympic swimming champion who won the titles of world’s best swimmer, Best Dutch Sportsman, and Best European Sportsman. At the Week of the Entrepreneur in Rotterdam on October 14th, he presented SKIM with the award for ‘The Most Healthy Business in the West Netherlands‘!
We’re #proud to win as the ‘#Healthiest Business in the West Netherlands’! #vitaalstebedrijf http://t.co/ZfcUH75JVp pic.twitter.com/bqi7fpDjpN
— SKIM (@SKIMgroup) October 15, 2015
Pieter’s vision is that vitality is the key to a successful company. A vital company is one that takes the necessary actions to develop the talents of its people, to play an active role in the health and vitality of its employees, and to create a high performance culture (including teamwork).
SKIM won this award because of our focus on teamwork, work-life balance, flexibility, involvement of people, our great sports achievements, our new SKIM band, healthy fruits we provide in the kitchen, and more.
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Great innovation concepts can still fail in market. Learn how realistic testing in competitive contexts prevents costly failures during development.
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