Millennials are becoming a major decisive customer group, bringing a wave of change along with them. Growing up in a time of immense technological advancement, the millennial generation is now moving into their prime spending years and brands are forced to reexamine their offerings to target this group.

Published on Asia Research, our Client Solutions Director Asia – Lester Sualog, shared how you can truly understand preferences of millennials by adapting our research approaches, and interact with them in ways that come naturally to them. This means moving away from traditional surveys, and moving towards new, intuitive and fun research techniques that can be easily done on a smartphone.