Craving value: How fast-food brands can win in APAC's diverse market
Want to conquer APAC's diverse fast-food scene? Discover the nuances you need to master to win over consumers.
We are honored to have been selected as finalist for Market Research Agency of the Year Asia! Marketing magazine’s Agency of the Year Awards (AOTY) is recognized as Singapore’s premier awards show for agencies and touted as the only one judged solely by client marketers.
SKIM recently expanded to Asia by opening a new SKIM office in Singapore in January 2015. And this didn’t go unnoticed. Already in year one, our Singapore team of four research heavyweights managed to help leading client companies solve complex market challenges related to pricing and portfolio management, product communications and new product development and innovation.
The AOTY Awards Ceremony took place on May 25th, where Christophe Le Yoanc and Sarah Cunliffe represented SKIM. Unfortunately, it wasn’t us who won the prize. Congratulations to Nielsen, Ipsos and Millward Brown for winning this year’s award.
Be the first to receive the latest market research insights, tips from industry peers and exclusive content to help you influence decision behavior.
Want to conquer APAC's diverse fast-food scene? Discover the nuances you need to master to win over consumers.
Drowning in data? Learn how to turn information overload into a competitive advantage with these actionable principles.
Explore insights into consumer perceptions of price and promotions to optimize revenue management strategies and drive sustainable growth.
SKIM has named Maura Coracini as Managing Director, Latin America. Based in the São Paulo area.