How early audience insights reduce innovation failure
Learn how understanding audience habits first prevents costly innovation failures and gives companies a strategic advantage during uncertain times.
We are honored to have been selected as finalist for Market Research Agency of the Year Asia! Marketing magazine’s Agency of the Year Awards (AOTY) is recognized as Singapore’s premier awards show for agencies and touted as the only one judged solely by client marketers.
SKIM recently expanded to Asia by opening a new SKIM office in Singapore in January 2015. And this didn’t go unnoticed. Already in year one, our Singapore team of four research heavyweights managed to help leading client companies solve complex market challenges related to pricing and portfolio management, product communications and new product development and innovation.
The AOTY Awards Ceremony took place on May 25th, where Christophe Le Yoanc and Sarah Cunliffe represented SKIM. Unfortunately, it wasn’t us who won the prize. Congratulations to Nielsen, Ipsos and Millward Brown for winning this year’s award.
