Why realistic testing prevents innovation failure
Great innovation concepts can still fail in market. Learn how realistic testing in competitive contexts prevents costly failures during development.
Promotions form a key part of any brand’s strategy to drive volume, though this can often be very harmful to margin. Striking the right balance between these two imperatives can be very challenging. In the EPP Global Pricing Forum, we held a boot camp on turning tactical discounts into an effective price promotion strategy.
Speaker: Ben Langleben, VP Price and Portfolio Management
In this session, we explored: