“Turning tactical discounts into an effective price promotion strategy” boot camp at EPP Pricing Events 2017
Promotions form a key part of any brand’s strategy to drive volume, though this can often be very harmful to margin. Striking the right balance between these two imperatives can be very challenging. In the upcoming EPP Global Pricing Forum, we will hold a boot camp on turning tactical discounts into an effective price promotion strategy.
Date and time: November 30th, 2017 at 10.40 AM CET
Location: The Hotel, Brussels
Speaker: Ben Langleben, VP Price and Portfolio Management
Insights from “Turning tactical discounts into an effective price promotion strategy”
In this session, we will explore:
- What are the longer term risks of price promotions
- How to avoid leaving money on the table
- When to discount for the greatest impact
- How to align promotions more strategically with your brand ambitions
Join our boot camp at EPP Pricing Events 2017!
Use the code SKIM200 to apply a €200 discount to your ticket.