How a beer brand strengthened its position in a key African market
See how an established beer brand sharpened pricing and distribution decisions to drive double-digit growth in an African market.
Promotions form a key part of any brand’s strategy to drive volume, though this can often be very harmful to margin. Striking the right balance between these two imperatives can be very challenging. In the EPP Global Pricing Forum, we held a boot camp on turning tactical discounts into an effective price promotion strategy.
Speaker: Ben Langleben, VP Price and Portfolio Management
Insights from “Turning tactical discounts into an effective price promotion strategy”
In this session, we explored:
- What are the longer term risks of price promotions
- How to avoid leaving money on the table
- When to discount for the greatest impact
- How to align promotions more strategically with your brand ambitions
