The consumer appetite to experiment with voice technology is increasingly shifting from ‘trials’ to’ habits. ” So, shouldering how brands respond?

Based on our recent research on voice technology in the US, UK and Germany, we will share insights on

  • consumer attitudes and usage of voice technology and digital assistants,
  • implications of voice technology on the path to purchase, and
  • where and how brands can start experimenting with voice marketing and recommendations for marketers developing a digital assistant strategy.

Date and time: Wednesday 6th of Feb at 10.45 – 11.30
Location: Perspective hall
Booth number: 21
Presenters:

Wessel Roose
Wessel Roose, Senior Manager
Mini-Kalivianakis
Mini Kalivianakis, Client Solutions Director and Partner