The consumer appetite to experiment with voice technology is increasingly shifting from ‘trials’ to’ habits. ” So, shouldering how brands respond?
Based on our recent research on voice technology in the US, UK and Germany, we will share insights on
- consumer attitudes and usage of voice technology and digital assistants,
- implications of voice technology on the path to purchase, and
- where and how brands can start experimenting with voice marketing and recommendations for marketers developing a digital assistant strategy.
Date and time: Wednesday 6th of Feb at 10.45 – 11.30
Location: Perspective hall
Booth number: 21