Why realistic testing prevents innovation failure
Great innovation concepts can still fail in market. Learn how realistic testing in competitive contexts prevents costly failures during development.
The consumer appetite to experiment with voice technology is increasingly shifting from ‘trials’ to’ habits. ” So, shouldering how brands respond?
Based on our recent research on voice technology in the US, UK and Germany, we will share insights on
- consumer attitudes and usage of voice technology and digital assistants,
- implications of voice technology on the path to purchase, and
- where and how brands can start experimenting with voice marketing and recommendations for marketers developing a digital assistant strategy.
Date and time: Wednesday 6th of Feb at 10.45 – 11.30
Location: Perspective hall
Booth number: 21
Presenters:
