Swiping, Choosing, Explaining: Unspoken™ at Omnishopper International 2016
In today’s digital world, mobile devices are at the center of our daily routines. From sun up to sun down, we search, share, watch, like, and swipe. To keep up, we’ve developed Unspoken™, a new technology that blends implicit research techniques with an engaging mobile interface.
On the 15th of November, we presented at IIR Omnishopper International in London about this fresh approach to engaging mobile surveys.
Unspoken™: Implicit research method with an engaging mobile interface
Presented by Mini Kalivianakis, Client Solutions Director and Partner, and Scott Garrison, Senior Manager
Mobile devices are everywhere, and changing everything. Nowadays, people simply swipe or tap their screen to share their opinions with the world. As a research industry we have to adjust to this new reality if we want to stay in touch with who our customers really are. Measuring purely rational processes is no longer good enough. Instead, bridging rational and emotional drivers is key to accurately predicting how consumers behave and decide.
Inspired by these developments, we are introducing Unspoken™. By combining intuitive mobile techniques with psychological theory and advanced modeling, this mobile-only implicit application opens the door to a new generation of research solutions.
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