SKIM names Maura Coracini as Managing Director, Latin America
SKIM has named Maura Coracini as Managing Director, Latin America. Based in the São Paulo area.
This year’s edition of the 2014 SKIM / Sawtooth Software European Conference and Training Event took place in Amsterdam, The Netherlands on October 20-23, 2014. The event consisted of 3 days of workshops and tutorials, followed by 1 conference day – all focusing on conjoint and choice analysis research methodologies and applications.
Choice modeling for beginning and experienced market research practitioners
The event brought together market research practitioners and academics to learn about and discuss quantitative methods in marketing research, conjoint, and choice analysis, in specific. There were trainings and workshops for beginners, as well as more advanced sessions for senior researchers and methodologists. For the advanced users, this year we offered the ‘Turbo Choice Modeling’ track.
The trainings and workshops were hosted by a variety of choice modeling experts from both Sawtooth Software and SKIM, as well as a few other research agencies. The conference day was chaired by our Chief Methodology Officer, Gerard Loosschilder. Download the program brochure here.
The event is being organized every 1.5 years, each edition taking place in another charming European city. This year’s event, the 12th edition, was hosted at the Renaissance Amsterdam Hotel in Amsterdam, The Netherlands.
Join the conversation! Click to Tweet: #SKIMSawtooth
Topics included:
- Conjoint/Choice Analysis
- Market Segmentation, including Cluster Ensembles and Random Forests
- Working with Clients, from Research Design to Data Presentation
- Questionnaire Programming/Construction
- Maximum Difference Scaling (MaxDiff)
Instructors included:
- Gerard Loosschilder, Chief Innovation Officer, SKIM
- Jeroen Hardon, Senior Executive Consultant, SKIM
- Kees van der Wagt, Research Director, SKIM
- Bryan Orme, President, Sawtooth Software
- Keith Chrzan, Senior Vice President, Sawtooth Analytics, Sawtooth Software
- Aaron Hill, Vice President, Client Services, Sawtooth Software
- Gary Baker, Executive Vice President, Sawtooth Software
- Joseph Retzer, Vice President, Advanced Analytics, Radius Global Market Research
- Ewa Nowakowska, Director, Marketing Sciences, GfK
Training event and conference at-a-glance
| Monday, October 20 (Training) |
Tuesday, October 21 (Training) |
Wednesday, October 22 (Training) |
Thursday, October 23 (Conference—All Combined) |
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| Breakout Room 1 |
AM (9:00 – 18:00): Intro to MBC Workshop (Orme) |
AM (9:00 – 17:00): Turbo Choice Modeling (Chrzan, Moderator + Expert Panelists: Kurz, Neuerburg, White, van der Wagt, Orme, Hill) |
AM (9:00 – 17:00): Turbo Choice Modeling (Continued) |
9:00-9:10 Intro remarks
9:10-11:10 Session 1 Speakers (Break 11:10-11:40) 11:40-13:00 Session 2 Speakers (Lunch 13:00-14:10) 14:10-16:10 Session 3 Speakers (Break 16:10-16:30) 16:30-17:50 Session 4 Speakers 17:50-18:00 Closing remarks |
| Breakout Room 2 |
AM (9:00 – 10:50): MaxDiff Applications & Advances (Chrzan)AM (11:10 – 13:00): Conjoint Simulators (Hill)PM (14:00 – 18:00): Segmentation, Part I (Retzer) |
AM (9:00 – 13:00): What’s New in ACBC v8.3? (Orme)PM (14:00 – 18:00): Segmentation, Part II (Nowakowska, Retzer) |
AM (9:00 – 13:00): Intro to CiW (Baker)PM (14:00 – 18:00): Advanced CiW (Baker) |
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| Breakout Room 3 |
AM (9:00 – 13:00): A Practitioner’s View : From Business Question to Set-up (Stefan Ammerlaan)PM (14:00 – 18:00): A Practitioner’s View : From Data to Answer (Stefan Ammerlaan) |
AM (9:00 – 10:50): Advanced CBC for Practitioners (Hardon)AM (11:10 – 13:00): Rocket Science CBC (Hardon)PM (14:00 – 18:00): Presenting Your Results with Great Impact (Loosschilder) |
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| *Complimentary After-Hours Dinner Event: (Madame Tussaud’s) |
