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Is your research mobile proof? At the 2014 Research & Results conference (R&R) in Munich, Christine Huebner, Senior Technical Analyst at SKIM, hosted a workshop on mobile CBC.
Mobile Choice-based Conjoint – A future promise or today‘s reality?
Mobile research is a rapidly growing addition to the traditional ways of performing research. In the new world, where the attention span of consumers is getting shorter and shorter, mobile conjoint provides the opportunity to explore fields previously unknown to choice modeling. This creates unique research opportunities, but it also comes with limitations. During this workshop we took attendees through a couple of those opportunities and show you how a ‘3-by-3 mCBC’ approach enables us to receive as valid results on mobile as a traditional conjoint survey.
English version
https://www.slideshare.net/SKIMgroup/mobile-choicebased-conjoint-a-future-promise-or-todays-reality-42123754
If you are unable to view the slides on this page or you’d like to download the presentation file, click here to view our slides on SlideShare.
German version
https://www.slideshare.net/SKIMgroup/mobile-choicebased-conjoint-a-future-promise-or-todays-reality
If you are unable to view the slides on this page or you’d like to download the presentation file, click here to view our slides on SlideShare.
Find out more on the Research & Results conference website (German).
