Why realistic testing prevents innovation failure
Great innovation concepts can still fail in market. Learn how realistic testing in competitive contexts prevents costly failures during development.
Voice applications help us manage lives, be in control, facilitate, assist, inform and entertain. When we see how young families – the early adopters – embrace voice, it’s very likely the entire consumer landscape will change: consumer behavior, the path-to-purchase and the way consumers interact with brands are all poised to change dramatically.
At the Insight Show 2019 in Olympia London, we shared our learning on:
- Consumer and brand voice trends from across the USA, UK and Germany
- How voice and digital assistants will continue to impact the way consumers make decisions
- Digital marketing strategies from leading CPG companies and plans for voice over the coming years
Date and time: Thursday, 7th of March at 10:50 – 11:25
Presenter:
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