Insight Show – London 2019

'Alexa, Order Heineken'. Voice and the digital assistant: A wake-up call for marketing

Insight Show – London 2019
7 March 2019
10:50 - 11:25
Olympia London

Voice applications help us manage lives, be in control, facilitate, assist, inform and entertain. When we see how young families – the early adopters – embrace voice, it’s very likely the entire consumer landscape will change: consumer behavior, the path-to-purchase and the way consumers interact with brands are all poised to change dramatically.

At the Insight Show 2019 in Olympia London, we shared our learning on:

  • Consumer and brand voice trends from across the USA, UK and Germany
  • How voice and digital assistants will continue to impact the way consumers make decisions
  • Digital marketing strategies from leading CPG companies and plans for voice over the coming years

Date and time: Thursday, 7th of March at 10:50 – 11:25
Presenter:

Alistair-Shutt
Alistair Shutt, Senior Director
Sarah-Raoufian
Sarah Raoufian, Senior Research Manager

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