A great turn-out at the 11th SKIM/Sawtooth Software event in Berlin!

Together with Sawtooth Software, we were pleased to host the joint 2013 SKIM/Sawtooth Software European Conference and Training event. The event took place April 9 to 12, 2013 in the Marriott Hotel in Berlin, Germany and was a great success with 75 attendants; the highest turnout ever.

All about quantitative market research methods – and more

The SKIM/Sawtooth Software event isn’t your regular quantitative research gathering. It stands out by combining an open environment for knowledge sharing with social activities, all within the comfort of a great location. At this event, marketing researchers, consultants, academics, developers and methodologists met to present and discuss their ideas and to reveal new research solutions. Attendees learned about the advances in market research tools, applications, techniques and methodologies.

Starting this year, the event will be held every 18 months (instead of every year) to put it in better rotation with the US-based Sawtooth Software conference – also held every 18 months.

Four days of lectures, workshops and paper presentations

The event consisted of four days of lectures, workshops and paper presentations. Often, Choice-Based Conjoint receives a lot of attention; surely though, the event indulged the variety seekers as well. The sessions were targeted at industry professionals and research users alike, irrespective of whether they were a current Sawtooth Software user.

Want more details about the 2013 SKIM/Sawtooth Software event and/or upcoming events? Contact us for more information!